- Kids&UsHead of Expansion MarketsFebruary 2024 - Today (1 year and 4 months)Barcelona, SpainLead strategic planning & business development to expand into international markets, reporting directly to the CMO. Built and nurtured high-value partnerships to facilitate brand expansion and market penetration. Negotiated multi-figure deals with key stakeholders to enhance brand presence and sponsorship opportunities. Designed and executed data-driven sponsorship strategies, optimizing ROI and increasing partner engagement.
- Kids&UsInternational Marketing ManagerEDUCATION & E-LEARNINGSeptember 2022 - February 2024 (1 year and 5 months)Barcelona, Spain- Developed and executed annual marketing and sponsorship plans across France, Belgium, CzechRepublic, Mexico, Vietnam, Myanmar & Japan.- Secured high-profile brand partnerships to drive sponsorship revenue and expand market influence.- Managed B2B & B2C sponsorship activations, ensuring seamless sponsor integration across digitaland physical events.
- DABA (Nespresso exclusive distributor)Trade Marketing Specialist KAJanuary 2020 - July 2022 (2 years and 6 months)Barcelona, SpainManaged top-tier B2B accounts and oversaw sponsorship initiatives for HORECA, OFFICE & CTL segments. Structured and executed custom sponsorship packages to maximize partner visibility and revenue impact. Developed contractual agreements and managed relationships with high-value corporate clients.
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- Master Innovation MarketingUniversité Paris Sud (Paris XI)2014Master Innovation Marketing
- Visuel MerchandisingChio Lecca, Fashion School, Lima, Pérou2013Visuel Merchandising
- Master of ManagementUniversidad del Pacífico (PE)2012MIM - Master In Management
- MIM-Master In ManagementKEDGE Business School2012MIM-Master In Management
- Bachelor of Business & Bachelor of ArtsInstitute of Technology, Sligo2011Bachelor of Business in International Marketing
- The Data Science of Retail, Sales, and CommerceLinkedin2022
- Marketing Foundations: Consumer BehaviorLinkedin2022
- Leading without Formal AuthorityLinkedin2022
- Essentials of Team CollaborationLinkedin2022
- Developing a Learning MindsetLinkedin2022
- Cultivating a Growth MindsetLinkedin2022
- Human Resources: Running Company OnboardingLinkedin2022
- Project Management FoundationsLinkedin2022