Skill set (9)
Julie in a few words
Please check out my website, PinkLionMarketing.com for a full overview of my services and credentials.
As an ex-corporate senior marketing professional, with over 20 years experience with global brands, I offer a unique and expert brand & marketing consultancy service for anyone looking to improve their brand & marketing strategy to get results.
Brand audits can be carried out with full action plans in alignment with your goals. I can also work with you to write your annual marketing plan or simply provide general marketing support where needed.
You come to me with your objectives and your marketing budget, and I will advise you on how to successfully meet your objectives within your budget.
Experience
- Pink Lion MarketingSenior Marketing ConsultantJune 2024 - Today (6 months)Dubai City, United Arab EmiratesPink Lion Marketing is based in Dubai, UAE but works remotely with partners globally.● Brand Consultancy - brand audits & brand strategy● Marketing Planning - 360 strategic marketing planning● Copy Writing - creative copy writing, editing and proofing● General Marketing Services - bespoke projects / day-to-day supportPINK LION MARKETING "Helping Brands Find Their Roar"Pink Lion Marketing is my marketing freelance arm to support brands in finding their own individual ‘roar’ within their market. The core purpose of Pink Lion Marketing is to:1) Guide commercial businesses of all kinds to find their unique voice among the crowded market place.2) Help wildlife conservation and animal welfare organisations to be heard when and where it matters.3) Support AAT (animal assisted therapy) and Service Animal organisations in their missions.Pink Lion Marketing works with both commercial businesses and non-profit organisations (substantial discounted rates for non-profits) to guide them on how to become King of Their Jungle, i.e. cut through the noisy marketplace to be not only seen and heard, but most importantly achieve conversion into action.With a marketing career spanning 20+ years by the founder of Pink Lion Marketing, clients receive a personalised, reliable, affordable and expert service.
- LEGOLAND Dubai ResortHead of MarketingENTERTAINMENT & LEISUREJanuary 2020 - February 2024 (4 years and 2 months)Dubai City, United Arab EmiratesSuccessfully delivered weekly attendance, occupancy & revenue targets through effective marketing strategy. Successfully launched the Theme Park, Water Park & Hotel into a new market. Led and coached the Marketing Department, overseeing brand strategy, campaigns, digital, partnerships, promotions, loyalty & PR to align with our business and marketing goals.
- LEGOLAND DubaiSenior Brand ManagerENTERTAINMENT & LEISUREMay 2015 - December 2019 (4 years and 8 months)Dubai City, United Arab EmiratesSuccessfully introduced the LEGO & LEGOLAND brand to the Middle-Eastern market, launching the Theme Park, followed by the Water Park, followed by the Hotel. Led the positioning and brand strategy and increased our brand awareness to well over industry average for the region.
Recommendations
Education
- BA Honours in MarketingUniversity of Greenwich, London, UK2001