I specialized in Computer Science and graduated in Business Administration before accumulating more than ten years’ experience in Media Data and Web/App Analytics.

I started my career deploying Web/App Analytics and Media tracking Implementations, Tag Management and Data Layers to collect and organize web/app data. As media data sets started to grow and become difficult to manage with the traditional tools, I furthered my knowledge in Cloud Engineering to improve the accuracy, reliability, and analysis of the collected data.

I have worked for the top media agencies managing Data and Analytics projects for many clients across industries and countries.