You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
NEW
AI search
Malt Strategy
NEW
AI search
Malt welcome

Welcome to Joy's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Joy to discuss your project or search for other freelancer profiles on Malt.

Joy Anyanwu

Digital Marketing
  • Suggested rate
    $582 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Joy's quote.
Location and workplace preferences
Location
London, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Check out languages spoken by Joy
Categories
These freelancer profiles also match your search criteria
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Signup to reveal
Skill set (9)
Check out Joy's expertise
Joy in a few words
As a Growth Marketer, I have specialist Programmatic trading and AdOps experience working with end-to-end campaign management (including trafficking, publisher deals, setup, optimisation and reporting). I have worked with The Trade Desk and DV360 and Verizon Media DSPs across Digital Display, Video, VOD, Audio and Native campaigns. I also have extensive experience driving performance results across social channels with Facebook Media Buying.

I have worked across performance and branding activations, working towards KPIs such as sales, revenue, cost-per-acquisition, conversion rates, reach, viewable impressions, view-through rates, and click-through-rates. I have worked with budgets ranging from £200 - £120k.

I can advise on the best media buying strategy to help meet business goals. I will provide an in-depth reporting analysis of the campaign's performance to provide valuable insights for future activity.

I also have experience negotiating and setting up publisher deals in DSPs.
Experience
  • Nectar360
    Digital Trader
    DIGITAL & IT
    August 2021 - August 2022 (1 year)
    London, UK
    I managed and rsn client programmatic and social campaigns across DV360 and Facebook. This includes buying strategy, reporting, and optimization to ensure our clients are happy with their campaign results and their activations build impactful relationships with their customers.

    I delivered performance results for FMCG brands across Programmatic Display and Facebook Ads, consistently exceeding viewability targets of 80% and maximising conversion rates, while maintaining a 50-60% profit margin on all activity.
    Facebook Marketing Social media programmatic Media Strategic planning
  • Spark Foundry
    Media Activation Executive
    DIGITAL & IT
    August 2019 - May 2021 (1 year and 9 months)
    London, UK
    - Liaising with client teams to translate client campaign objectives into programmatic activation strategies

    - Simultaneously managing and optimising campaigns across multiple channels (paid social, native, video and display). Optimisation tactics have resulted in a view-through-rate 1.25% higher than the industry standard for video campaigns.
    campaign management Media Strategic planning
Recommendations
Education
  • Product Design BA (Hons), Industrial and Product Design
    De Montfort University
    2018
    Product Design BA (Hons), Industrial and Product Design
  • A Levels
    Langley Park School for Girls
    2015
    A Levels
  • GCSE
    Prendergast Hilly Fields College
    2013
    GCSE