- OCUSMarketing and communication project manager junior internFILM & AVJuly 2021 - December 2021 (6 months)Paris, FranceSupporting the CRM operations using HubSpot. Designed and Created 120+ emails, forms, landing pages and automatedworkflows for different regions in the world.• Liaising with different departments to identify roadblocks, to reach smoothly to our community of photographers.• Analytics: Compiled campaign performance using Excel. Presented key insights and comparison during meetings.• Research: Intensive Research on channel of communications of 15 countries. Research on potential partners (brand,influencers, groups)• Qualifying the feedback of the community to help in solving the issues
- Duffy AgencyMarketing and business development internCONSULTING & AUDITSMay 2021 - June 2021 (2 months)Malmo, SN, SwedenWorked on projects to elevate Duffy agency’s marketing capabilities.Managed HubSpot CRM tool to monitor and manage contacts.Did Web Asset audit (50+ web assets)
- Master in Management & MSc in International Marketing and Business DevelopmentSkema Business School2022• Luxury Marketing, New Business Development, Business Intelligence, Competitive Intelligence, Strategic brand management, Sustainable marketing, Understanding the elusive consumer • Master’s Thesis: the effects of Nike's brand personality on consumer purchasing behaviors across France and India