I have over 13 years of experience in data analyses. Having used a variety of analytical tools, I know how to link different data points and sources to provide business with a full user journey from Acquisition to Conversion. I help small and big companies that use GA and GA4 but struggle to deliver on business requirements on tracking, reporting and turning complex data into insights.
I'm experienced in delivering website audits and analyses on user journeys, funnels, and channel mix performance, meanwhile compiling recommendations for CRO and tracking implementation.
My aim is to provide consultancy and leadership for tracking architecture, data visualisation, modeling and automation, oversee gaps in tracking and improve the value of the data at your company.
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