Skill set
Top skills
Marketing Strategy
Lead generation
Conversion Rate Optimization (CRO
Google Analytics 4
Paid Ads
Additional skills (14)
Marketing Automation
SEM
Agile Marketing
SEO
Branding
James in a few words
Too often, great businesses, with great products and services, get stuck.
When they do, they call me. I am typically the Fractional CMO that even other marketing firms call when they are stuck. (Printtek, BBCC, Pipedrive, Erwin Penland, Salesforce, and Hubspot).
And when Companies or Marketing Agencies call, I help their teams get the absolute best return from their marketing efforts. For smaller companies, we are typically able to double their sales with our "Growth Accelerator" in 3-6 months.
For larger companies we are typically able to experience growth of 30-50% in less than 6 months and are able to double their sales in 12-18 months
How do I do it?
Well defined skill sets and winning frameworks.
There are three facets of marketing that I own: Marketing Strategy, Execution Management, and Conversion Rate Optimization.
I also use great frameworks like: Agile Marketing, StoryBrand Brand Scripts, and Digital Marketer's Customer Value Journey.
Typically when I have worked with other UK Based firms, I will spend a week or two on-site and then 3-4 weeks back in the States with Virtual Presence meetings. This operational tempo has seemed to work really well to ensure we are all on mission and pulling in the same direction.
There are only three steps to follow to double the revenues for your business.
Step 1. On Site Marketing Audit. We'll spend the better part of a day identifying obstacles we have to overcome.
Step 2. Roll out of the Growth Accelerator. We'll implement the marketing strategy and begin execution. We'll also build non-vanity metric dashboards so your leadership can track our progress.
Step 3. Hit growth milestones. We'll continue driving sales growth while we empower your leadership to focus on the direction of your company.
Experience
- ExcensureFractional CMOApril 2022 - Today (3 years and 3 months)New York, NY, USA
- Credit KarmaConversion Rate Optimization ConsultantJanuary 2022 - Today (3 years and 6 months)Greenville, SC, USA
- Head of Marketing IncHead Of MarketingMarch 2009 - Today (16 years and 4 months)Spartanburg, SC, USA
2 recommendations
EB
FC
Eddie Babbage and 1 other person have recommended James
05/12/2022
I run a SaaS company that serves wedding and event professionals. James started working with us at a time when we were establishing the foundation for our marketing strategy.
He was fantastic and instrumental in helping us level up. He guided us through the SB7 framework like an absolute pro, and we emerged on the other side with a powerful, deepened understanding of who we are and how we need to speak to our market.
With James's guidance, we overhauled our website, our branding, and our positioning. And we've been off to the races since! :)
Above all, James is just an awesome person. He has integrity, and moves through life with an unshakeable core of positivity.
He was fantastic and instrumental in helping us level up. He guided us through the SB7 framework like an absolute pro, and we emerged on the other side with a powerful, deepened understanding of who we are and how we need to speak to our market.
With James's guidance, we overhauled our website, our branding, and our positioning. And we've been off to the races since! :)
Above all, James is just an awesome person. He has integrity, and moves through life with an unshakeable core of positivity.
05/12/2022
James has been very helpful and insightful in guiding our new marketing strategy. We've learned a lot about creating inbound marketing campaigns and have had some good successes. Highly recommend working with James. He knows his stuff.
Education
- Bachelor of ScienceBob Jones University1998Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services