I’m a UX strategy & research lead at PwC with 6+ years of cross-industry experience currently working on Astro, the product with the highest internal adoption. My previous work was featured in Fast Companies as one of The 10 most innovative joint ventures of 2021.

My expertise lies in the combination of business strategy, user experience, and design thinking. I've worked on strategic international projects committed by several Fortune 500 Companies around future vision definition & development, customer experience enhancement, and market entry evaluation for new services & product launches.

My background is very international, I was born in Albania, grew up in Italy, and lived and worked in 8 countries across Europe, North America, Latin America, and Asia, which made me a great fit to work on global projects in the past 6 years.