Skill set (17)
Ieva in a few words
Empathetic and driven by genuine connections, I am a marketer & a project manager who thrives on improving performance while fostering inclusivity. With a strong focus on open communication and cultural advocacy, I bring high professionalism, responsibility, and a commitment to meeting deadlines.
Beyond my 2,5+ years of professional experience within the Danish Saas startup environment, I am passionate about promoting diversity, inclusion, and mental health. I believe in the power of collaboration and creating inclusive spaces where everyone's voices are heard and valued.
With a keen eye for market trends and a data-driven approach, I am dedicated to delivering exceptional results and contributing to the success of organizations. Let's explore opportunities to make a positive impact together.
Experience
- Marketing Project Manager - InnoflowMarketing Project Manager (Strategic Programs)TECHSeptember 2022 - April 2023 (7 months)Capital Region of Denmark, Denmark-Coordinated marketing projects and initiatives, ensuring smooth execution and timely delivery. This includes managing timelines, resources, and budgets, as well as overseeing the quality of deliverables.-Prepared regular reports on key metrics, such as website traffic, lead generation, conversion rates, and ROI.-Developed and implemented marketing strategies and projects to increase brand awareness and organic performance.-Planned and executed digital webinars to engage and educate target audiences.-Planned and executed paid advertising campaigns across various channels, such as search engines and social media platforms.-Developed and executed ABM strategies to generate B2B leads. Collaborated with the sales team to align marketing efforts with sales goals and personalize marketing initiatives for target accounts.-Led a marketing team, delegating tasks and ensuring collaboration and synergy among team members. Provided strategic leadership and guidance to improve team performance.
- Marketing Coordinator - InnoflowMarketing CoordinatorTECHNovember 2021 - September 2022 (10 months)-Coordinated and executed marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and advertising.-Created compelling and engaging content for marketing materials, including blog posts, website copy, social media posts, email newsletters, and whitepapers.-Supported digital marketing initiatives, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and lead generation campaigns.
- Marketing - InnoflowMarketing Student AssistantTECHNovember 2020 - November 2021 (1 year)-Creating engaging and persuasive content for marketing materials such as blog posts, social media posts, newsletters, and website content.-Managing the company's social media platforms, including scheduling posts, monitoring engagement, and analyzing performance metrics.-Conducting market research, analyzing data and presenting findings to support marketing strategies and decision-making.
Recommendations
Education
- PBA, International Sales and MarketingCopenhagen Business Academy2022PBA, International Sales and Marketing
- AP degree, MarketingCopenhagen Business Academy2021AP degree, Marketing
- High School Diploma, Piano specialtyKaunas Juozas Gruodis Conservatoire2017High School Diploma, Piano specialty