• +7 years' experience in managing performance PPC campaigns:
Search Ads on Google Ads, Bing Ads. – Social Media Ads on Meta
(Facebook & Instagram), YouTube, Twitter, LinkedIn, Snapchat and TikTok.
• Experience in leading, managing and building relationships with affiliates
and influencers and marketing partners.
• Good knowledge of SEO on-site and off-site optimizations.
• Deep understanding of digital marketing fundamentals, principles, and
strategies. Up to date with trends and customer behavior changes in EMEA.
• Experience in e-commerce, online user acquisition and lead generation
funnels for B2C and B2B.
• Strong analytical and optimization skills in marketing metrics like ROAS &
CPA with A/B test and Data-driven oriented approach.
• Experience in implementing and managing growth and performance
strategies.
• Proven experience in data tools (Excel, GA360, GA4, Power BI, Google
DataStudio, Tableau) - Marketing tools like: Zapier, Hotjar, SA360, ahref,
semrush and Salesforce).