A Fractional CMO,
Areas of Expertise:
- Growth Strategy & Framework Development
- A/B Testing & Experimentation
- Data Analytics & Reporting
- Content Marketing & SEO Optimization
- Conversion Rate Optimization (CRO)
- Paid Media Strategies (Google & Meta Ads, Social Media)
- Program Management & Team Building
- Email Marketing, and Organic Lead Generation
- Marketing Technology (MarTech) Stack Optimization
- BrandzenManaging DirectorCONSULTING & AUDITSJanuary 2021 - Today (4 years and 1 month)New York, NY, USASeasoned T-shaped, growth marketeer with 9 years of experience.Building and implementing strategies focused on data, rapid growth experiments, and out-of-the-box tactics for both paid and organic growth.With a number of multinational projects within financial services, real estate, transport, D2C, SaaS, and early-stage growth companies. Successfully grew businesses' customer acquisitions by deploying holistic growth strategies based on the AAARRR funnel principles.I help clients prioritize the marketing channels and opportunities that will unlock growth the fastest. For one company, that might be social media marketing or influencer marketing; for another, it might be PPC advertising, or a referral program.Together, we build out a custom growth strategy just for you. We'll look at your website or product and work to create relevant “pushes” — whether that’s an email marketing effort, a paid social media ad, or SEO updates — geared towards increasing conversion at every stage of your funnel.For SaaS companies, that might mean boosting new users' signup rates; for startup e-commerce businesses, it could mean laser-focusing on customer retention.
Hach Yall recommend Hachimi
- PhD in Data Communications and Systems AdministrationCoverntry University2014
- Hubspot Certified ExpertHubspot2018