I am a senior copywriter with over 6 years of experience working for brands & agencies in a broad range of industries including retail, e-commerce, media, FinTech, property, recruitment, fashion, and personal safety. Some of their names include ASOS, Hendrick's Gin, Chesamel, and AXON.

During this time I have developed in various copywriting disciplines including growth marketing, data analytics, tone of voice, branding, conversion rate optimisation, UX/content design and SEO. And in every role, I have taken responsibility for driving a brand's identity forward, bringing in more customers/clients, and/or increasing the brand's conversion rates.

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My core skills include (but are not limited to):

- Brand copywriting (across the full marketing mix)
- Creative strategy
- Conceptual copywriting
- Website copywriting (landing pages, product descriptions and promo copy)
- SEO copywriting (buying guides and blog posts)
- UX copywriting/content design (desktop and mobile apps)
- CRM/email/SMS
- B2B copywriting
- Scripts (from ideation to execution)
- Social copy
- Editorial planning
- Editorial copywriting
- Print (copy for magazines, brochures, flyers, posters, guerrilla marketing and more)
- Copy editing
- Proofreading
- Tone of voice ideation and development