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Guillaume S.

CRM Specialist - Digital Marketing Consultant
  • Suggested rate
    $575 / day
  • Experience8-15 years
  • Response time1 hour
The project will begin once you accept Guillaume's quote.
Location and workplace preferences
Location
Barcelona, CT, Spain
Can work onsite in your office in
  • and around Barcelona (up to 50km)
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Skill set (20)
Industry fields of expertise
Guillaume in a few words
- 13 years’ experience in web marketing with top-of-the range marketplaces (Priceminister/Rakuten, Videdressing.com, leboncoin.fr/Adevinta)
- Defining and rolling-out CRM multi-channel roadmaps: 100+ trigger emails, newsletters, push notifications, SMS, promotional vouchers
- Launch and animation of a customer loyalty program : 10M+ members
- Expertise in various marketing tools : Google Analytics, Tableau Software, Adobe Campaign, Sendinblue, Batch…
- Msc. Marketing & Strategy, Warwick Business School and Neoma Busines School graduate
- Double nationality French-British

Experience
  • LeBonCoin
    CRM Manager
    E-COMMERCE
    January 2020 - February 2022 (2 years and 1 month)
    Paris, France
    -Recommending and implementing action plans aimed at increasing user stickiness to leboncoin platform (segmentation, targeting, personalised cotent, prefered channel of contact…)
    -Operational expert and point of contact on email and push notifications channel, campaigns action plans delivery and delivrability monitoring
    -Strategic thinking around 'customer centric' BtoC and BtoB
    Adobe Campaign Google Data Studio Email marketing Mobile Marketing
  • Videdressing
    Head of CRM
    E-COMMERCE
    January 2015 - January 2020 (5 years)
    Île-de-France, France
    - Managing all CRM channels (newsletters, triggered emails, referral program, mobile application)
    - Developing customer life cycle via automatic emails, push notifications, onsite promotions
    - Managing monthly promotions budget and increasing overall repurchase/sell rate
    Product Marketing Agile Methodologies Email marketing Copywriting
  • Rakuten France
    Loyalty Marketing Manager (ex Priceminister)
    E-COMMERCE
    July 2011 - December 2014 (3 years and 5 months)
    Île-de-France, France
    -Managing Rakuten Super Point Loyalty Program (3 million members)
    -Animation of site functionnalities: Wish, Reviews, Sponsorship, Automatic Emails
    loyalty program HTML SAP BusinessObjects Google Analytics
Recommendations
Education
  • Msc, Marketing & Strategy
    University of Warwick - Warwick Business School
    2008
    Msc, Marketing & Strategy
  • CESEM, International Business & Management
    NEOMA Business School
    2007
    CESEM, International Business & Management
  • BBA, European Management
    Lancaster University
    2005
    BBA, European Management