- LeBonCoinCRM ManagerE-COMMERCEJanuary 2020 - February 2022 (2 years and 1 month)Paris, France-Recommending and implementing action plans aimed at increasing user stickiness to leboncoin platform (segmentation, targeting, personalised cotent, prefered channel of contact…)-Operational expert and point of contact on email and push notifications channel, campaigns action plans delivery and delivrability monitoring-Strategic thinking around 'customer centric' BtoC and BtoB
- VidedressingHead of CRME-COMMERCEJanuary 2015 - January 2020 (5 years)Île-de-France, France- Managing all CRM channels (newsletters, triggered emails, referral program, mobile application)- Developing customer life cycle via automatic emails, push notifications, onsite promotions- Managing monthly promotions budget and increasing overall repurchase/sell rate
- Rakuten FranceLoyalty Marketing Manager (ex Priceminister)E-COMMERCEJuly 2011 - December 2014 (3 years and 5 months)Île-de-France, France-Managing Rakuten Super Point Loyalty Program (3 million members)-Animation of site functionnalities: Wish, Reviews, Sponsorship, Automatic Emails
- Msc, Marketing & StrategyUniversity of Warwick - Warwick Business School2008Msc, Marketing & Strategy
- CESEM, International Business & ManagementNEOMA Business School2007CESEM, International Business & Management
- BBA, European ManagementLancaster University2005BBA, European Management