Gordon Goodfellow, writer and SEO

Check out Gordon's expertise

I have 26 years of writing and SEO experience. I used to build websites and optimise them as well but now I'm solely concerned with web content writing and content marketing.

I’m an English Lit graduate with a Masters in Modern Literature, so clients can expect my writing standards to be very high, with no nasty surprises. As a business owner for many years, I know about the importance of Return on Investment, keeping to time and budget constraints and, crucially, meeting deadlines.

I've written ebooks, press releases, white papers and countless articles.

My most recent project was to write the entire content of a large ecommerce website complete with online shop. This lasted from November 2020 to April 2022, and I wrote all the feature articles, "how to" articles and over 1,000 product sales pages/product description pages.

Throughout all of this long-form content I optimised every page meticulously for SEO ranking and, even though the website was very new and still had a very low DA score, several of these pages gained 1st page listings in the Google results after only a few days, due to their optimised on-page content alone, and before a backlinking campaign had been started.

I specialise in writing content for complete websites which are either brand new or in need of extra content to attract greater visitor numbers. For this I will do keyword research and then write content to create web pages which are optimised for each keyword search term.

I have experience of proof-reading and copy-editing.

I'm particularly interested in writing content for entire websites. This would include comprehensive keyword research (both in terms of search volume and competitive analysis) and making a list of keyword phrases to get to the #1 position on Google and the major search engines.

This approach would mean a large number of website visitors, ensuring high revenues.

Caliponics

Web Content Writer

E-COMMERCE

November 2020 - April 2022 (1 year and 5 months)

London, England, United Kingdom

Writing the entire content of a large ecommerce website (it sold hydroponic equipment and supplies). I wrote all the feature articles, "how to" articles and over 1,000 product sales pages/product description pages.

Throughout all of this long-form content I optimised every page meticulously for SEO ranking and, even though the website was very new and still had a very low DA score, several of these pages gained 1st-page listings in the Google results after only a few days, due to their optimised on-page content alone, and before a backlinking campaign had been started.

This was a challenge which I relished, and I was able to do all of this remotely from my home office. Very satisfying, especially to see the results.

web content writing seo seo writing Google search console ahrefs Moz

BA (Hons) English Literature

Cambridge College of Arts & Technology

1981

English Literature.

MA Modern Literature

University of East Anglia

1985

Modern Literature.