Skill set (7)
Gareth in a few words
I’m a freelance creative strategist and copywriter based in London, with a history of working with a wide range of esteemed brands such as Unilever, Ferrero, Danone, Saatchi & Saatchi, The British Embassy, Omnicom and Diageo. I’m also a published author and professional screenwriter with two books in bookshops and a filmscript currently in pre-production in LA. Having spent more than 15 years on the media agency side as a brand strategist, whilst simultaneously having a career as a professional writer, I’m able to blend the art with the science to help brands overcome strategic, copywriting challenges. With regards to my areas of expertise, I have a wealth of concept writing experience as well as product naming, storyboarding, slogan creation, brand in a heart, benefit ladder and brand position statements crafting, ad copy, pack copy, scriptwriting and general brand content creation.
Experience
- PHDHead of Strategy for Diageo Eastern EuropeNovember 2016 - Today (8 years and 1 month)Budapest, HungaryLeading the strategic communications for Diageo across Eastern Europe, including the connection strategy process for their leading brands (Johnnie Walker, Baileys, Guinness, Gordons, Captain Morgan etc). Prior to winning Diageo I led the strategic direction of Ferrero across EMEA. The role has comprised of intrinsic involvement, including presenting, in several winning pitches.
- SeahorseyCo-Founder & Managing DirectorMay 2020 - Today (4 years and 7 months)Seahorsey are a family run start-up who create toys and accessories for children from recycled waste such as rPET bottles and salvaged ocean plastic. I co-founded Seahorsey and was co-responsible for creating the brand, developing the products, building the marketing & communication strategy, building relationships with distributors and creating our eCommerce platform.
- Freelance Writer/ Media ConsultantFreelance Brand Consultant/CopywriterApril 2012 - Today (12 years and 8 months)London, UKFreelance brand consultant and copywriter working with various different companies (Phd, Ferrero, Unilever, Saatchi & Saatchi, Danone, The British Embassy, , Hoxby, Omnicom, Sinclair Motor Group, Decade 10, Bristol Zoo etc) on a variety of projects including concept development, brand strategy & architecture, creative direction and copywriting, product naming, content creation, messaging frameworks etc).
Recommendations
Education
- Master of ArtsUniversity of Leicester1999MA, Mass Communication
- Bsc, PsychologyUniversity of Leicester1998Bsc, Psychology