I’m a freelance creative strategist and copywriter based in London, with a history of working with a wide range of esteemed brands such as Unilever, Ferrero, Danone, Saatchi & Saatchi, The British Embassy, Omnicom and Diageo. I’m also a published author and professional screenwriter with two books in bookshops and a filmscript currently in pre-production in LA. Having spent more than 15 years on the media agency side as a brand strategist, whilst simultaneously having a career as a professional writer, I’m able to blend the art with the science to help brands overcome strategic, copywriting challenges. With regards to my areas of expertise, I have a wealth of concept writing experience as well as product naming, storyboarding, slogan creation, brand in a heart, benefit ladder and brand position statements crafting, ad copy, pack copy, scriptwriting and general brand content creation.