I am a senior communications consultant with over 20 years experience in helping brands build their presence and engage audiences and communities across paid, earned and owned media channels.
I have substantial experience building, managing and growing digital and social media teams of content, paid media, influencer marketing and search/PPC specialists.
I have designed and delivered highly engaging UK, international and global integrated lead generation, content nurture and customer acquisition campaigns that encompass PR, email/CRM marketing, paid and organic social, web development and search disciplines. I also have experience with content marketing and content publishing tools including Sprinklr, Sprout, Hubspot and Marketo.
I am insight and data analytics-led, I am obsessed with audience understanding and how that actionable insight can be turned into creative campaigns and engaging storytelling.
I also have experience consulting directly with the C-suite and senior business leaders and helping them achieve stronger, more impactful engagement with their audiences and customers through their personal social networks.
Key skills and competencies include:
PR Communications, Brand Awareness Strategy, Social and Digital Media Strategy, Paid and Search Strategy, Campaign Development, Insight & Analytics, Social Listening, Customer Acquisition, CRM/Marketing Automation, B2B/B2C Influencer Marketing, PR/Earned Media Strategy, Brand Messaging, Content Creation, Project Delivery, Search (Organic/PPC), Content Nurture Campaigns