Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media
and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and
KPIs)
Complete improvement of advertising campaigns as a digital marketing expert
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Marketing Analytics
For advertising campaigns and company status among competitors across all platforms
Impact
15% increase in contracting
Start customer contact with us directly without intermediaries
Awards
Success in brand awareness in record time
First return on investment 22%