Francesco P., 🇮🇹 🧠 Conversion Rate Optimization (CRO) 🧪 📊

Location: Hamburg, Germany

Remote only: Primarily works remotely

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Hi there!

I’m Francesco, a professional conversion rate optimizer (CRO).

Over the past few years, I’ve worked with companies and clients in the automotive, fashion, and telecom industries such as Jaguar and Land Rover, Valentino, Ferragamo, and Wind Tre, etc.

Check out my LinkedIn profile and let’s connect!

/francesco-piccirilli/

Here’s how I can help you with your project:

1) PROBLEM IDENTIFICATION - I will deeply analyze your website to identify what’s wrong there that prevents visitors from converting ( I use a variety of tools and techniques to investigate your website such as Heuristical analysis, Data analysis, Heat map analysis, Session recording analysis, Messaging analysis, Review mining, etc)

2) OPPORTUNITIES IDENTIFICATION - I will spot uncovered opportunities that have the potential to dramatically impact your conversions and improve the UX.

3) SOLUTIONS PROPOSITIONS - For each problem and opportunity identified I will suggest one or more solutions (when possible, I will realize a mockup of the suggestion, so it's easier for you to execute the change). I will use a framework that will help you understand the effort and impact of each solution, so you know exactly what you need to tackle first.

The output of this work will be a document (google sheet) with a list of all the changes you need to do to your website.

Let’s schedule a quick 10 minutes introduction call so that we can discuss your project in more detail!

Ciao!

Freelancer
Conversion Rate Optimization Consultant
DIGITAL & IT
December 2022 - Today (2 years and 6 months)
Helping small and medium (5-6 figures) businesses to convert more website visitors into buyers.
Container xChange
Conversion Rate Optimisation Manager
TECH
April 2022 - December 2022 (8 months)
Hamburg, Germany
• Developed CRO framework from scratch and drove the roadmap.
• Owned the website - Created landing pages to increase engagement and push conversions.
• Optimized website messaging and structure following the data outcome from end-to-end CRO process (research, hypothesis generation, testing, evaluation).
• Ran multiple A/B test through Google Optimize.
• Built chatbot flow to reduce operator workloads, improve UX and increase business awareness.
Accenture Interactive
CRO Specialist
TECH
March 2021 - April 2022 (1 year and 1 month)
Milan, Metropolitan City of Milan, Italy
• Generated hypotheses based on user and business problems to be tested on ab testing tool.
• Supported the business with insights coming from qualitative and quantitative analysis in order to make data-driven decisions.
• Ran heuristic analysis on mobile and desktop website with expertise on automotive, telco and fashion industries.
• Conducted competitor analysis in order to learn what competitors are doing in terms of UX.
• Performed in-depth post experiment analyses on client websites, delivering reports of insights and recommendations.

Nadia Lina recommend Francesco

Nadia Lina

Container xChange

14/02/2023

Francesco was pursued by our team to work on a freelancing base due to his expertise and success in his numerous high profile projects. Upon starting the collaboration Francesco immediately fit well with the team he worked with (our Head of Marketing, Content Team, Website team, and Product Team).

We worked together on multiple projects that require quick execution and skills to quickly identify optimization points or for new projects in brainstorming phase, Francesco was always ready to provide lists of ideas and project plan.

He was also the one who really built our company´s CRO function from the ground up and take up tools and goals that is still being used today, such as Google Analytics, Hotjar, etc.
He is a quick learner that can adapt and absorb industry knowledge in a short-time and he always always puts the customer perspective at the base of everything he does. His expertise in UX and understanding of customers´ interest really help especially in the journey of website structure and messaging optimization.

Economia Aziendale
Università degli Studi di Firenze
2017
Economia Aziendale
Bachelor's Degree School of Economics and Management, Business Administration
Ekonomická univerzita v Bratislave
2016
Bachelor's Degree School of Economics and Management, Business Administration

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