Expertise (7)
Francesca in a few words
A highly strategic and creative senior marketeer with 22 years of experience bringing brand purpose to life and delivering marcomm plans that engage an audience and deliver ROI and business growth.
I’ve extensive experience leading strategy and marcomms for global brands such as Dr Martens and Karen Millen along with agency-side experience as a Business Director at Portas. My expertise runs across the full marketing and communications mix, including brand strategy, global GTM planning, integrated campaign development and agency management. I’m adept at dropping into businesses and helping to unpick complicated challenges and unwieldy process to ensure strategy is fit for purpose and can be delivered effectively.
EXPERTISE:
Global Brand Marketing Strategy / Omni-channel Campaign Leadership (Brand, product and tactical) / Creative Strategy and Management / Content and Editorial Strategy / Agency Management / Go to Market Planning / Brand Partnerships / PR / Celebrity, VIP & Influencer Strategy and Relations / ATL Media Planning / Social Media / Experiential (PR/Retail launches, Music & cultural events) / New Market Launches / Location Marketing / / CRM / Digital Marketing / Customer research and insight / Retail Marketing (including store openings/closures) / Team Leadership and Development / Process and Structure Optimisation and Scaling / Franchise, Wholesale, Distributor, Concession & Licensee Partner Management & Strategy / Visual Merchandising / Global Budget Planning and P&L Management / KPI & ROI measurement and reporting / Project Management
I’ve extensive experience leading strategy and marcomms for global brands such as Dr Martens and Karen Millen along with agency-side experience as a Business Director at Portas. My expertise runs across the full marketing and communications mix, including brand strategy, global GTM planning, integrated campaign development and agency management. I’m adept at dropping into businesses and helping to unpick complicated challenges and unwieldy process to ensure strategy is fit for purpose and can be delivered effectively.
EXPERTISE:
Global Brand Marketing Strategy / Omni-channel Campaign Leadership (Brand, product and tactical) / Creative Strategy and Management / Content and Editorial Strategy / Agency Management / Go to Market Planning / Brand Partnerships / PR / Celebrity, VIP & Influencer Strategy and Relations / ATL Media Planning / Social Media / Experiential (PR/Retail launches, Music & cultural events) / New Market Launches / Location Marketing / / CRM / Digital Marketing / Customer research and insight / Retail Marketing (including store openings/closures) / Team Leadership and Development / Process and Structure Optimisation and Scaling / Franchise, Wholesale, Distributor, Concession & Licensee Partner Management & Strategy / Visual Merchandising / Global Budget Planning and P&L Management / KPI & ROI measurement and reporting / Project Management
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Experience
- GoogleCEOSOFTWARE PUBLISHING
Menlo Park, CA, USA
September 1998 - Today 25 yearsIf I had to sum up my life up to this point, I'd say it's been one heck of a ride...
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2 recommendations
NO
LP
Nigel Oddy and 1 other person have recommended Francesca
1/30/2023
I worked with Francesca during her time at House of Fraser, where she held advertising and brand / retail marketing positions.
Francesca was a good team player and knew / understood the world of Brand and Marketing. She was receptive to ideas, would get on with tasks with limited direction, and would deliver.
Francesca was a good team player and knew / understood the world of Brand and Marketing. She was receptive to ideas, would get on with tasks with limited direction, and would deliver.
1/29/2023
Francesca has worked for me several times over the years - first working within my marketing team at French Connection and as a marketing freelancer at both LOCA and The Office Group (TOG).
Francesca is a very capable strategic marketer who is able to see the big picture vision and objectives and then break that down into achievable and measurable tactical initiatives. She is able to take direction and then get on with it, working within the existing team dynamics to get the job done.
I have re-employed Francesca a few times to get projects over the line when internal resources have required some extra support and this has worked brilliantly in each occasion.
Francesca is a very capable strategic marketer who is able to see the big picture vision and objectives and then break that down into achievable and measurable tactical initiatives. She is able to take direction and then get on with it, working within the existing team dynamics to get the job done.
I have re-employed Francesca a few times to get projects over the line when internal resources have required some extra support and this has worked brilliantly in each occasion.
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Education