I bring 7 years of digital marketing experience, vim and vigour, from across the arts, publishing, sustainable food, advertising and the tumultuous world of tech start-ups.

Having trained with Arts Council England’s Digital Tech champions I know what UX, SEO and Google Ads can (and can’t) do for business, and how to tailor compelling copy for specific global audiences and on multiple platforms. With theory and practice I have learnt the importance of a brief with established goals, how to manage budgets and expectations, how to profile and target audiences, and how to write across social; email; editorial; resources; scripts; press releases; adverts and other marketing materials.

While narrative, accessibility and warmth all run through my work, I’m used to working within legal and linguistic frameworks and creating campaigns that are persuasive and searchable – without pushing the hard sell.

The data speaks for itself. At Crafts Council I grew newsletter subscribers by 15,000 with a tone of voice that was described as “the virtual equivalent of having a couple of glasses of wine in the pub with someone really interesting”. This was music to my ears as customers – their wants, needs and pluralities – are always my priority.

I also exceeded audience targets for the Crafts Council seasonal Spring-Back talk series by 80% with copy that drew on market research, speaking to makers’ wants and needs mid-pandemic/Brexit – and delivered my own talk to 600+ cautious craftspeople on the selling power of Instagram. At Healthily – a self-care platform – I improved email CTR by 1.5% with rigorous content and copy testing.

At Cockpit – a craft studio social enterprise – I have increased Instagram engagement by 197% over the Winter Open Studios campaign. By supporting both social media advertising and weekly newsletters with formulaic testing (e.g. copy variables and subject lines) both are now performing well above industry averages.