Skill set (20)
Florian in a few words
Acting as a one-man content creation agency, I bring together my experience in marketing with my skills in copywriting and design to offer an unparalleled level of services:
⦿ Content strategy: I create high-level editorial calendars across all communication platforms – blog, social media, newsletters, press – based on your brand’s challenges.
⦿ Copywriting: from impactful product descriptions to compelling articles, social media captions or localizations (French-English), I help brands unlock a higher level of engagement.
⦿ Graphic design: I create memorable illustrations, social media posts, magazine covers and newsletters to catch everyone's attention.
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About me: A seasoned professional with years of experience in demanding work environments (L'Oréal, United Nations), I decided to follow my passion for words and started copywriting as freelance 3 years ago.
After working with some of the best content creation agencies in Europe, I realized 2 things:
⦿ Most agencies care more about big budgets than quality, and so do most freelancers
⦿ Content is mass-produced without clear editorial value for brands' audiences
The result? A world wide web that's overflowing with bland articles no one really cares about.
Passionate by nature, I took matters into my own hands and studied graphic design with an ambitious goal: creating great content across the board to replace agencies and choose the brands that I work with.
Today, I'm able to offer:
⦿ A content strategy based on a deep analysis of your target; no vague, typically-SEO *bs*
⦿ More agility and availability for my clients than any agency
⦿ Rates about 50% to 60% cheaper
⦿ An uncompromising quest for meaning, beauty and quality in everything I do
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Still unsure? Don't hesitate to drop me a message, and I'll tell you whether I'm the freelancer you need! All serious propositions are welcome :)
Thanks for reading me,
Florian
Experience
- Copywriter (Freelance)Copywriter, Illustrator & Content Strategist (Freelance)PRESS & MEDIANovember 2019 - Today (5 years and 1 month)Vienna, AustriaClients: OPPO, Canva, GA Agency (Expedia, Technogym, Calzedonia), YouLoveWords (Samsung, ASUS Business, Amazon Web Services)
- LOMOGRAPHYMarketing Project Manager & Content CreatorApril 2018 - May 2019 (1 year and 1 month)Vienna, Austria
- L'OréalInternational Product Manager AssistantJuly 2017 - November 2017 (4 months)Paris, France
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Education
- Master's Degree, Marketing & Brand StrategyCELSA - Ecole des hautes études en sciences de l'information et de la communication2017Master's Degree, Marketing & Brand Strategy
- Master's Degree, Corporate & Institutional CommunicationsCELSA - Ecole des hautes études en sciences de l'information et de la communication2016Master's Degree, Corporate & Institutional Communications
- Bachelor of PhilosophyUniversité Paris-Sorbonne2015Bachelor's Degree, Philosophy