Florian Pratx
Copywriter, Illustrator & Content Strategist
  • Suggested rate
    $317 / day
  • Daily rate details

    Freelancer rate (excluding tax)
    $317
    Malt service fees (excluding tax)
    $0
    Total (excluding tax)
    $317
    This rate is for suggestive purposes only. The freelancer will send you a tailored quote based on the details provided in your project proposal.
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Florian's quote.
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Location and workplace preferences
Location
Wien, Österreich
Can work onsite in your office in
  • Wien and around (up to 20km)
Preferences

Project length

  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months

Business sector

Would prefer to avoid:
  • Banking & Insurance
  • Chemical
  • Civil Engineering
  • Defense & Military
  • Pharmaceuticals industry
+1 other

Raw materials industry

Verifications

Freelancer code of conduct signed

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Expertise (20)
Florian in a few words
Acting as a one-man content creation agency, I bring together my experience in marketing with my skills in copywriting and design to offer an unparalleled level of services:

⦿ Content strategy: I create high-level editorial calendars across all communication platforms – blog, social media, newsletters, press – based on your brand’s challenges.

⦿ Copywriting: from impactful product descriptions to compelling articles, social media captions or localizations (French-English), I help brands unlock a higher level of engagement.

⦿ Graphic design: I create memorable illustrations, social media posts, magazine covers and newsletters to catch everyone's attention.

_____________

About me: A seasoned professional with years of experience in demanding work environments (L'Oréal, United Nations), I decided to follow my passion for words and started copywriting as freelance 3 years ago.

After working with some of the best content creation agencies in Europe, I realized 2 things:

⦿ Most agencies care more about big budgets than quality, and so do most freelancers
⦿ Content is mass-produced without clear editorial value for brands' audiences

The result? A world wide web that's overflowing with bland articles no one really cares about.

Passionate by nature, I took matters into my own hands and studied graphic design with an ambitious goal: creating great content across the board to replace agencies and choose the brands that I work with.

Today, I'm able to offer:

⦿ A content strategy based on a deep analysis of your target; no vague, typically-SEO bs
⦿ More agility and availability for my clients than any agency
⦿ Rates about 50% to 60% cheaper
⦿ An uncompromising quest for meaning, beauty and quality in everything I do

_____________

Still unsure? Don't hesitate to drop me a message, and I'll tell you whether I'm the freelancer you need! All serious propositions are welcome :)

Thanks for reading me,
Florian

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Experience
  • Google
    CEO
    SOFTWARE PUBLISHING

    Menlo Park, CA, USA

    September 1998 - Today   25 years
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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