I am obsessed with writing, and this involves all forms of writing from standard copy assets such as Taglines, Headlines, Long & Short Copy to writing whitepapers, ebooks, editorials, essays, blogs, content posts. My writing for advertising is also intricately linked to concepting- this means coming up with marketing campaigns, designing the communications that go along with them. I also assist strategists with their thinking, writing decks and helping them with insights.