Skill set (7)
Fabrizio in a few words
Hello,
I am Fabrizio Parzanese, I like to describe myself as an expert in all things digital.
I am by nature a curious person and this has expressed itself in my career path with a genuine desire to learn and test myself in different professional areas, roles and work contexts.
I started my career path co-founding a small company with my friends and university colleagues while still studying. Over 15 years ago I started my career with online content production and publishing and then went on to explore product development, partnerships, business development, operations, strategy and marketing (organic, paid, product, PR, branding, CRM, automation).
I have intentionally built an all rounded profile that allows me today to be a true expert in the digital sphere in both B2C and B2B contexts.
I have worked in various industries including: media and TV, publishing, internet, telco, digital services, e-commerce, SAAS, health and fitness.
I gained experience in different business contexts working in Italy, Luxembourg, UK and Germany for start-ups (Minilab, MyoTv, Hyperhuman), scale-ups (Quandoo, Neomobile, Photosì) and large companies (Apple iTunes, Discovery, De Agostini, GEDI, Mediaset, BCG Digital ventures).
I have held roles of increasing responsibility and have gained significant experience in business, budget, strategy and team management, proving that I can bring both new products and businesses to success and fit into established contexts to bring innovation and change.
I am interested in a job opportunity that can take advantage of my horizontal and transversal skills and at the same time represent a new professional challenge where I can continue to learn and grow professionally and personally.
Best regards
Fabrizio Parzanese
Experience
- HyperhumanMarketing Director (full time freelance)December 2021 - Today (3 years and 5 months)Turin, Metropolitan City of Turin, Italy
- QUANDOOMarketing DirectorNovember 2020 - December 2021 (1 year and 1 month)Berlin, GermanyLead the development and implementation of marketing and branding strategies for Quandoo B2B and B2C products in Europe and Asia. Manage a large team (UA, user retention, content marketing, designers, PR). Identify short-term and long-term goals, manage a multi-million budget and resource needs. Partner with other departments (product, sales, BD) to uncover insights and target the right audiences. I am also Product Owner for the B2B websites.
- PhotoSìBusiness Unit DirectorNovember 2019 - November 2020 (1 year)ItalyIn charge of the professional BU, Album Epoca, with responsibility for budget, P&L, e-commerce, services (cloud and subscription), product and sales targets. I manage a large team of people (PMs with tech figures each, marketers/designers, content and business developers). Coordinate with external vendors, sales team, legal and with in house divisions (production, customer care, IT core, finance, HR, business intelligence). Full ownership of marketing activities/team. Our core markets are Europe and North America. From April 2020 I am also Product Director for the B2C business of photosi.com
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Education
- Master's degree, Creative writingRai-Script2005Master's degree, Creative writing
- Master of Project ManagementEsperienze.net and Markon2003Master, Web project management, web marketing
- Multimedia Languages, Scienze della comunicazione e dell''informazioneUniversità Degli Studi Di Torino2003Multimedia Languages, Scienze della comunicazione e dell''informazione