“The end aim in human life is doing something, not just being a certain sort of person”. Aristotle said that. I agree, for it is ultimately the things that I have done, and continue to do, that have shaped, and are shaping, the sort of person that I am. And that is a person who is creative, while heavily based in logic; a person who values efficiency over perfection; and a person who prioritizes relationships over accolades.

I am a results-driven communications strategist and seasoned editor with a keen focus on the big picture and a thirst for new initiatives and creative collaboration. I have international experience working with brands like Google, YSL Beauty, L'Oreal, Zagat, and Eater.

As a copywriter, my work includes full scale branding, as well as product descriptions, on-product copy, website copy, in-app copy, blog posts, social media content, product knowledge sheets, email and SMS marketing copy, amazon landing page copy, sales collateral, press releases, event invitations, and editorial. I have worked across industries including tech, CPG, food and beverage, beauty, wellness, home decor, fashion, and healthcare.