Emma Varney

I am an experienced, Marketing, Events, Public Relations, and Communications Consultant, with a passion for our planet. Building relationships and enabling change through my excellent people skills and providing a consistent strategy for all involved.

Experience working with corporates, new start-ups, SMEs and charities.

Marketing and Communications:

Managing budgets for sales and events. Developing new opportunities and partnerships through networking. Building brands from scratch or with an established presence to create consistency across businesses and groups. Creating events both independent and established (size 3 -25000 attendees.) Working with teams and independently in a fast paced ever-changing environment.

Digital Marketing

Managing multi-channel media campaigns and webinars. Experience with Google Analytics, SEO, and CRM in-house and externally. Relative content, tagging, backlinks and other elements, of WordPress websites (and a few smaller lesser used.) Identification of trends and piggybacking within Social Media streams, enabling disrupter influencers to create quality online content. Training staff to build profiles, utilize LinkedIn to build reach and other social media Streams (training teams in-house to implement.)

Reporting

Monthly KPIs, Analytics. Managing assets for print and use in-house.

Print/content/Press

Managing multi-stakeholder press, creating media houses, media training, and impactful content that has been used within both local and international media. Creating photoshoots, and distribution of the content to pitch in for a free print and digital promotion. Email shots, mailers and blogs are used across a wide range of industries. Strong relationships with environmental editorials and the recycling industry, specialist links with plastics, the British Plastics Federation and advisor to Local Authorities across the UK including Scotland and Wales.

Awards

Build award PR, Communications and Marketing Recycling specialist 2021