Having studied Maths at the University of Bath with a focus on Applied Statistics - numbers is what I love. I have a broad set of skills and experience:

- Statistical modelling using R software
- Financial analysis including Monthly Accounts, Cost attribution model creation,
account reconciliation and quarterly Group financial reporting
- Data migration experience, liaising with stakeholders business wide to form new
inventory infrastructure as part of a merchandise simplification project at a
multinational household and outdoor brand across AU/NZ and SG/HK.
- Customer segmentation and lookalike model testing using long term partner's
campaigns using Permutive for online advertising on one of the UK's biggest quality
newspapers
- Quarterly strategic analysis across all editorial verticals, with the aim to grow
audiences across the US and UK for said Newsbrand
- Traffic channel analysis to best understand most engaged usership to the
Independent.co.uk site and in turn retarget our most valuable users
- Created full suite of reporting needs for all commercial and brand marketing teams
bringing together over 10 data sources using visualisation software Domo
- Lead Data Analyst for successful NZ start up enabling the business to pivot focus to
the correct potential customers based on user LTV and industry along with A/B testing
of merchandising and marketing campaigns
- Creation of CAC/LTV/ROAS, Trade and Product reporting, with automation using open
source software Metabase, Airflow and AWS.
- Creation of customer segmentations via SQL querying
- Senior/C-suite stakeholder communication, presentation and management experience
over the last 4 years