I am a Lead / Senior end-to-end Product Designer with a tactical and strategic mindset. I have ten years of experience in different fields, structures, business models and working with cross-functional teams. With a User-Centred approach, I always put the users at the centre of the business, understanding the audience's needs. At the same time, I want to ensure that user-centred insights align with the business strategy/goals. So, having a vision, goals, and a plan is essential for successful results. I am a hands-on, empathetic designer, passionate about design and creativity in all forms. I am a strategic / problem-solving designer who covers the end-to-end of the Product cycle. I have long experience with Design Systems and design tokens.