Skill set (37)
Industry fields of expertise
Elena in a few words
Business Consultant
Sales and Marketing Expert
• Tailored coaching services to business professionals and teams
• Consultant to international clients contributing to organizational growth and team performance.
• Creation and delivery of in person and online training courses and programs for Business Schools and Training Companies on Sales and Marketing, Project Management, Change Management, Leadership, Affiliate Marketing, Effective communication, Performance.
Experience
- Juicy Consulting LtdLife and Business Coach / Sales & Marketing ConsultantJanuary 2024 - Today (11 months)London, UK• Tailored coaching services to business professionals and teams• Consultant to international clients contributing to organizational growth and team performance.• Creation and delivery of in person and online training courses and programs for Business Schools and Training Companies on Sales and Marketing, Project Management, Change Management, Leadership, Affiliate Marketing, Effective communication, Performance.
- EMEA - adMarketplaceDirectorJuly 2022 - October 2023 (1 year and 3 months)London, UK• Led business development in the UK and Europe, selling bespoke SaaS - MarTech Performance marketing solutions to large ecommerce companies (Vodafone, Samsung, Nike, Adidas, River Island…).• Managed a 3-6 month sales cycle with large ticket deals and ensured long-term client relationships and retention.• Negotiated pricing, SLA, delivery, deadlines, and managed the entire sales cycle to campaign launch.• Conducted campaign reporting and bi-weekly performance reviews.• Attended industry events and networking initiatives both in the UK and internationally.
- Bravo Savings NetworkSales DirectorSeptember 2019 - June 2022 (2 years and 9 months)Florence, FI, Italy• Successfully recruited and led top sales talent to establish a high-performing team.• Developed and executed a customized sales playbook, tailored to unique business needs.• Consistently achieved and surpassed annual sales team quotas and quarterly targets.• Effectively managed 15 Account Managers in 10 countries, in person and remotely, closely tracking KPIs for performance optimization.• Provided accurate sales forecasts and maintained pipeline accuracy for informed decision-making.• Implemented strategies for pipeline growth.• Conducted coaching sessions and ongoing assessments to enhance team capabilities.• Built strong customer relationships, understanding their business needs and goals.• Targeted key decision-makers, assessing buying readiness and timelines.• Ensured seamless onboarding and training of new team members.• Acted as a public speaker representing the company in various events.
Recommendations
Education
- Master in Coaching, Mental CoachEKIS, The Coaching Company2023Master in Coaching, Mental Coach
- Masters Degree, FASHION Marketing & CommunicationPolimoda Fashion Institute2004Masters Degree, FASHION Marketing & Communication
- Laurea, Translation & Interpretation StudiesAlma Mater Studiorum – Università di Bologna2001Laurea, Translation & Interpretation Studies
Certifications
- NLP Master PractitionerThe NLP Society by Richard Bandler2023