Skill set (14)
Industry fields of expertise
Elea in a few words
Hi, I am Eléa.
Welcome on my Malt profile! It provides a good overview but please do not hesitate to contact me to find out more.
Very interested in web opportunities as the way to answer new forms of marketing and communication issues. I work with the same passion and enduring enthusiasm within each project I am in charge.
I have now 10 years working as Brand Content strategist in web-advertising agency and company dedicated to luxury brands. My project management skills are valuable from strategy definition to content production management, through the conduction of advertising campaigns and performance reporting. I’m highly organized, self-motivated, disciplined and able to work effectively and proactively across many groups (internal teams, local subsidiaries, agencies).
Hold a double nationality of French and Spanish. Capacity to work in 3 languages (lived and worked in different Anglo-Saxon countries). Have a master’s degree in Marketing and Strategy from the Paris Dauphine University.
Experience
- Fred & Farid ParisSocial Media Strategist freelanceJuly 2018 - Today (6 years and 5 months)Paris, FranceLeading the Social Media team within the FF luxury department, in charge of Audemars Piguet, Rémy Martin and Longchamp clients. Delivering strategy plans, management and managing content production.• Responsible for the on-going and activation content, developing the social media and content strategy.• Delivered yearly Strategy and monthly social media plan & KPIS, aligning with key campaigns and business objectives.• Delivered Tone of Voice and Social Media guidelines.• Responsible for managing the Social Media manager and creative teams to deliver strategic and creative responses to client briefs.• Strategic social media proposal in a winning tender for Longchamp
- Make Up For EverSocial Media ManagerFebruary 2022 - May 2022 (3 months)Paris, FranceCommunicate the MAKE UP FOR EVER brand platform on social networks. Work with the 360 COM team to develop digital content. Support for markets (MEA, US, Asia, LATAM) in developing their global social strategy inc. paid media plans: collaboration on product launches and Live Shopping, strategy and implementation of European media campaigns, Coad Sephora (OOH, DOOH, paid social, catch-up TV...).
- Ulysse NardinSocial Media StrategistLUXURY GOODSMarch 2019 - Today (5 years and 9 months)Suisse, SuisseStrategic and creative support for social networks of Ulysse Nardin: +42% followers (spring 2023 vs. 2019)- Social media strategy and monthly content delivery process and travelled to Switzerland to present to client & build a relationship.- Responsible for ongoing client and account handling.- In charge of a two creatives team: DA + Motion designer.- Delivering monthly social content; including conception, copywriting, briefing and production following for all posts across Facebook, Instagram, and LinkedIn in addition to managing & reporting KPIs.
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Education
- MARKETING STRATEGY – MASTER 2 (Hons)UNIVERSITY OF PARIS DAUPHINE2009MARKETING STRATEGY – MASTER 2 (Hons)