I am a Paris-based executive with extensive experience in marketing, client experience, product marketing and project management in the Fintech sector.
I have a strong knowledge of pan-European financial regulation (MiFid, ESMA, PSD2) and privacy law (GDPR).

In my most recent role with Saxo Banque I was given the opportunity to define and implement the first full funnel multi-channel digital marketing strategy for the French market. My newly created team of 6 revolutionised the way we approached local advertising and the entire prospect and client lifecycle experience, successfully reducing application drop-offs, unfunded accounts and client churn.
Leads and applications grew by more than 100% within 6 months (without the aid of an affiliate or lead generation agency) and trading activity and revenue grew by more than 50%.

In my previous role at IG Group I was business sponsor for the highest priority global program of work, overseeing multiple teams including product owners, project managers, business analysts, technical and non-technical teams.
I am an effective communicator who thrives in roles requiring cross-functional collaboration in multi-cultural, matrix global organisations with a proven ability to interact, influence and communicate effectively with all levels of the organisation and across business lines.

I’m analytically minded and enjoy applying the insights of big data to marketing campaigns, but I also have a strong creative and design acumen and believe in originality and authenticity as the most effective messaging drivers. I have strong analytical and synthesizing skills and a facility for translating technical content into compelling, value-based messages.