I have a strong knowledge of pan-European financial regulation (MiFid, ESMA, PSD2) and privacy law (GDPR).
In my most recent role with Saxo Banque I was given the opportunity to define and implement the first full funnel multi-channel digital marketing strategy for the French market. My newly created team of 6 revolutionised the way we approached local advertising and the entire prospect and client lifecycle experience, successfully reducing application drop-offs, unfunded accounts and client churn.
Leads and applications grew by more than 100% within 6 months (without the aid of an affiliate or lead generation agency) and trading activity and revenue grew by more than 50%.
In my previous role at IG Group I was business sponsor for the highest priority global program of work, overseeing multiple teams including product owners, project managers, business analysts, technical and non-technical teams.
I am an effective communicator who thrives in roles requiring cross-functional collaboration in multi-cultural, matrix global organisations with a proven ability to interact, influence and communicate effectively with all levels of the organisation and across business lines.
I’m analytically minded and enjoy applying the insights of big data to marketing campaigns, but I also have a strong creative and design acumen and believe in originality and authenticity as the most effective messaging drivers. I have strong analytical and synthesizing skills and a facility for translating technical content into compelling, value-based messages.
Do you really want to delete this item?
- GoogleCEOSOFTWARE PUBLISHING
Menlo Park, CA, USA
September 1998 - Today 25 yearsIf I had to sum up my life up to this point, I'd say it's been one heck of a ride...
Do you really want to delete this item?
Do you really want to delete this item?
Sarah Lacaisse and 1 other person have recommended Elaine
Do you really want to delete this item?