Skill set (18)
Elaine in a few words
I am a Paris-based executive with extensive experience in marketing, client experience, product marketing and project management in the Fintech sector.
I have a strong knowledge of pan-European financial regulation (MiFid, ESMA, PSD2) and privacy law (GDPR).
In my most recent role with Saxo Banque I was given the opportunity to define and implement the first full funnel multi-channel digital marketing strategy for the French market. My newly created team of 6 revolutionised the way we approached local advertising and the entire prospect and client lifecycle experience, successfully reducing application drop-offs, unfunded accounts and client churn.
Leads and applications grew by more than 100% within 6 months (without the aid of an affiliate or lead generation agency) and trading activity and revenue grew by more than 50%.
In my previous role at IG Group I was business sponsor for the highest priority global program of work, overseeing multiple teams including product owners, project managers, business analysts, technical and non-technical teams.
I am an effective communicator who thrives in roles requiring cross-functional collaboration in multi-cultural, matrix global organisations with a proven ability to interact, influence and communicate effectively with all levels of the organisation and across business lines.
I’m analytically minded and enjoy applying the insights of big data to marketing campaigns, but I also have a strong creative and design acumen and believe in originality and authenticity as the most effective messaging drivers. I have strong analytical and synthesizing skills and a facility for translating technical content into compelling, value-based messages.
Experience
- Mosaic Research ManagementConsultantBANKING & INSURANCEJuly 2021 - Today (3 years and 10 months)Paris, FranceRemote, Paris-based roleConsultant for clients in the Fintech space advising on marketing, client experience and digital transformation projects.
- Saxo Banque FranceHead Of Marketing/CXOBANKING & INSURANCEJanuary 2018 - July 2021 (3 years and 6 months)Paris, FranceHead of Go To Market and member of the Senior Leadership Team (COMEX).Recruited and mentored a team of 6 with responsibility for Saxo Banque advertising, PR, client communications, website, application journey and trading platform usability.Successfully oversaw the rebrand of BinckBankFrance (65kclients) to Saxo Banque. Demonstrable success in ROI of €6m marketing budget, with a 50% uplift in applications within 6 months.
- iGHead of AcquisitionTECHJanuary 2016 - February 2017 (1 year and 1 month)London, UKGlobal business sponsor for all projects associated with client acquisition and conversion rate optimisation (CRO).• Managed a cross functional Program team across multiple regions delivering projects spanning the customer lifecycle from application fi rst touch to first deposit.• Featured in the Group’s Annual Report 2016 to showcase the achievements of this team.
2 recommendations
SL
JP
Sarah Lacaisse and 1 other person have recommended Elaine
24/07/2023
La collaboration avec Elaine s'est révélée positive tant sur le plan professionnel que personnel. Elaine maîtrise ses sujets et est orientée résultats. Nous avons été amenées à travailler sur des projets très variés (marketing 360°, UX/UI, ops) et faire face aux problématiques imposées par un secteur en pleine mutation et très règlementé. C'est sans aucun doute qu'Elaine pourra relever la mission qui lui sera confiée.
21/07/2023
J'ai eu le plaisir de collaborer avec Elaine en tant que consultante designer lorsqu'elle occupait le poste de Head of Marketing chez Saxo Banque. Son expertise remarquable dans le domaine, ainsi que son efficacité à obtenir des résultats, font d'elle une professionnelle inestimable. Je vous recommande vivement de faire appel à ses compétences pour tout projet marketing.
Education
- MA, European StudiesTrinity College, Dublin2005MA, European Studies