Skill set
Top skills
Additional skills (36)
Industry fields of expertise
Eduardo in a few words
Accomplished Digital Marketer with over 6 years of experience in management, marketing automation, and optimization; with strong knowledge in content development, communications, and e-commerce. Expert in strategy, digital transformation, and paid ads.
I have developed corporate and e-commerce website Obtained approval for the creation and management of the complete virtual store, ads management and content creation. Published and managed over 9,000 products. Strategized Marketing Plans for startups, local and multinational companies Researched, investigated, planned and delivered effective digital marketing plans
Experience
- OutsightMarketing ManagerSOFTWARE PUBLISHINGSeptember 2023 - Today (1 year and 7 months)Paris, France
- Authored and published a variety of articles, including thought leadership and technical pieces, positioning Outsight as a leader in the LiDAR technology space.
- Expanded Outsight's digital presence by significantly increasing LinkedIn engagement and blog readership through targeted content strategies and a well-structured content calendar.
- Managed weekly automated outreach campaigns and coordinated multiple global trade show events annually, reinforcing Outsight’s reputation as a top LiDAR technology pioneer.
- Developed an internal automation tool that reduced content creation time and implemented automation processes that streamlined workflows for marketing and sales teams, boosting overall productivity.
- Fostered partnerships with industry leaders and organized high-impact webinars, enhancing brand visibility and engagement.
- Secured positive media coverage in numerous industry publications, contributing to increased brand awareness and market share.
- Managed all aspects of the Google Marketing Platform, including Google Ads, Analytics, and Tag Manager, to optimize campaign performance and enhance data-driven decision-making across marketing initiatives.
- Fausto Salazar S.A.Marketing and Digital Transformation ConsultantE-COMMERCEAugust 2022 - July 2024 (1 year and 12 months)Panama, Panama
- Created and maintained a comprehensive e-commerce website for Fausto Salazar S.A., creating online sales by the first quarter, and increasing by an average 34% by quarter for 2 years.
- Redesigned social media visual system, resulting in a 50% increase in engagement across all platforms.
- Executed strategic online marketing campaigns, boosting digital sales and increasing the company's digital value by 15%.
- Implemented a new product categorization system, improving website navigation and reducing bounce rate by 20%.
- Launched targeted digital marketing strategies, including SEO and SEM, leading to a 60% increase in organic traffic.
- Spearheaded a comprehensive digital strategy integration, driving a 30% increase in sales and improving customer satisfaction scores by 15%.
- Conducted in-depth market research, identifying three key trends that led to a 20% improvement in marketing ROI.
- Launched personalized email marketing campaigns, achieving a 25% increase in customer retention and a 15% boost in new customer acquisition.
- Utilized advanced data analytics tools to track digital marketing performance, providing insights that improved campaign efficiency by 30%.
- Led cross-functional team collaborations, ensuring consistent brand messaging across all channels and increasing brand recognition by 40%.
- Story JarDigital Marketing DirectorSOCIAL NETWORKSApril 2019 - December 2022 (3 years and 7 months)Panama
- Led digital performance strategies for over 11 clients, with 4 retained for 2+ years, enhancing their online presence and profitability through strategic development and optimization of social media accounts and E-Commerce platforms.
- Conducted thorough market analyses to determine optimal pricing strategies, resulting in an 11% sales increase for one client and international expansion to 3 new locations for another.
- Set and achieved tailored Key Performance Indicators (KPIs) aligned with clients' unique needs, leading to the creation of 3 new companies under one client's umbrella, all of which we successfully managed.
- Directed efforts in traffic growth, SEO, content distribution, and email marketing, boosting lead generation by 25% and customer acquisition by 30% on average across clients.
- Designed and implemented data-driven, solution-based action plans using Google Analytics and internal insights, improving campaign ROI by an average of 20%.
- Led and inspired a team of 5 creative, digital, and business professionals, fostering collaboration, enhancing productivity by 35%, consistently meeting deadlines, and adhering to budget constraints while exceeding client expectations.
Recommendations
Education
- MSc. Artificial Intelligence for Marketing StrategyEPITA: Ecole d'Ingénieurs en InformatiqueJoint program with EM Normandie. Gaining the skills and knowledge to effectively apply artificial intelligence in the field of marketing. It covers topics such as data analysis, machine learning, and marketing strategy, and provides hands-on experience in using AI tools to optimize marketing campaigns.
- Bachelor's degree, Bachiller en Ciencias y Letras con Énfasis en Humanidades y High School Diploma, Bachiller en Ciencias y Letras con Énfasis en Humanidades y High School DiplomaBalboa Academy2012Bachelor's degree, Bachiller en Ciencias y Letras con Énfasis en Humanidades y High School Diploma, Bachiller en Ciencias y Letras con Énfasis en Humanidades y High School Diploma
- Bachelor's degree, Communication and Media StudiesUniversity of Louisville2018Bachelor's degree, Communication and Media Studies
- Bachelor of ArtsLoyola University New Orleans2013Bachelor of Arts (B.A.), Graphic Design
Certifications
- Social and Digital Media AnalyticsPurdue University2018
- Google Ads Search CertificationGoogle2021