- OANDASpecialist, Affiliates & PartnershipsMarch 2022 - March 2023 (1 year)London, UKGlobal management of the affiliate channel• Development of global affiliate program• Launch in US, CA, UK, AU & SG market• Setup of CPA commercials for US market• 355% growth in US from launch to end Y'22• Spot Crypto proposition launch with new and existing partners• Orchestration of global terms and conditions for affiliate program• Onboarding and management of key partners in US, CA and other markets• Implementation and management of fraud monitoring tools• Implementation, onboarding and management of market intelligence tools• Onboarding and management of partner discovery tools• Monitoring of fraudulent activity• Process implementation for compliance and KYC teams• Management of operations manager(1) and supporting sales team(2)• Multi million budget management• NFA & FCA compliance and regulation
- StoneX RetailAffiliate Partnerships Operations ManagerFebruary 2021 - March 2022 (1 year and 1 month)London, UKGlobal management of the affiliate channel for forex.com & Cityindex brands• Reduced ROI from 12+Months to 6 Months within 6 months of being in the business• Reduced accruals by 70% in 6 months• Country management - USA, CA, UK, SG, AU, JP, ROW• Leading the channel rebuild - Tracking logic, reporting, finance processes, affiliate platform, rebrand of gainaffiliates.com• Affiliate partnerships - Management of existing partnerships, onboarding new partners• Affiliate platform management - Income Access & Partnerize• KYC process management• Compliance management• AGILE transition lead - Building Kanban board for Acquisition teams (Project)• FCA regulation - Keeping all areas of the business in compliance• Award Submission and Wins - Best Broker for CFDs 2021, Best Brokerage for Forex 2021 (Benzinga Fintech Awards)
- Direct Line GroupSenior Affiliates & Biddable ConsultantMay 2019 - January 2021 (1 year and 8 months)• Managing the strategic direction of the Paid Search channel & Mediacom agency team across select DLG brands. Creating clear plans for the channel and a robust delivery roadmap to ensure business targets are exceeded.• Solely transitioned the affiliate channel into an Agile world• Managing the Paid Search forecasting process, working with the Mediacom, incorporating latest channel developments, seasonality factors, trends in consumer behaviour, technology innovations and previous campaign results. Ensuring integration with other online and offline advertising.• Managing and enhancing the relationships with the Mediacom, Google, Bing and Facebook to deliver best in class strategic output, access to most innovative solutions in the industry, ensuring that the strategy and campaigns are delivered and fully optimised and produce regular evaluation of suppliers' performance with recommendations to change as appropriate.
- Communication: Access To PowerLandmark2019Communication: Access To Power
- Advanced, Personal Awareness and Self-ImprovementLandmark2017Advanced, Personal Awareness and Self-Improvement
- ForumLandmark Education2016Forum
- Bachelor of ScienceKingston University2005BSc, Computing with Business Management
- City & Guilds, Networking level 2Croydon College2002City & Guilds, Networking level 2