Responsible for clients’ digital image and brand love.
Developing 360° media strategies to increase awareness and grow market share.
Leading campaigns from media & budget planning to activation and reporting.
Helping to conceptualise brand communication voice and visual language.
Identifying uncluttered media channels, emerging trends & unique partnership opportunities.
What Can I Do for You?
🚀 Brand Content Management
- define your target audience
- define your brand voice that will instantly differentiate you from your competitors
- develop Big Idea & Communication Platform that resonates with your target audience
- produce brand communication guidelines
- manage the production of audio, video & visual assets according to the Brand Book
🎯 Digital Media Strategy
- identify the best digital communication touchpoint to reach a target audience
- build digital media presence strategy (social media, partnerships – influencers, platforms, online magazines; metaverse/gaming)
- put together and implement a cost-efficient media plan delivering KPIs (CTR, CPA, CPE, CPM, UU, Technical Reach)
- launch, evaluate and optimise the performance of digital campaigns
📌Content & Project Management
- manage complex campaigns with cross-functional (and scattered across locations) teams
- evaluate and optimise digital media budgets
- produce content: photos, videos, podcasts & other audio formats, SEO-focused blogs
- put together and manage a team of content makers (designers, producers, photographers, writers)
- implement content amplification in media-owned media channels (social media accounts, official website, e-commerce platforms) and advertising channels (Facebook & Instagram Ads, Google Ads, OLV, TikTok Ads)