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Deana Jardim Marketing strategy and operations expertDJ

Deana Jardim

Marketing strategy and operations expert
  • Suggested rate
    $905 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Deana's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
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Skill set (9)
Deana in a few words
I have over +20 years’ of experience driving revenue, customer satisfaction, brand equity and team success within B2C and high-growth SaaS/B2B environments across the US, UK and Africa. To date, I have been recognised and awarded for my ability to develop, define, and implement marketing, sales and creative strategies resulting in success for customers and companies.


I excel in conceptualising marketing strategies and implementing campaigns to drive sales and brand awareness across key industries including financial services, retail, technology, sustainability and media.
Additionally, I am highly experienced in establishing high-performing marketing teams, fostering innovation and a culture of collaboration and commitment. Managed budgets of up 500M.
Experience
  • ADEC Innovations
    Global Marketing and Communications Director
    February 2021 - Today (4 years and 3 months)
    London, UK
    Member of the ADEC Innovations leadership team responsible for driving marketing and brand transformation, supporting our customers on their journey to deliver a positive impact. Partnering with sales to improve sales capabilities including multi-channel sales outreach programs while at the same time delivering against key KPIs. A key contributor to the overall ADEC brand strategy and marketing operations, directing and supporting change across 17 subsidiaries, spanning across the professional services, technology, learning and BPO sectors.
  • imageMILL
    Principal/Partner
    January 2018 - January 2021 (3 years)
    London, UK
    Principal consultant providing strategic marketing and early phase start-up support including brand architecture, brand positioning, and go-to-market strategies to customers of the acclaimed team at imageMill (B Corp & 1% for the Planet member) across the Sustainability, HealthTech and Financial Services sectors.
  • Sanlam Private Wealth
    Global Head of Marketing and Communications
    January 2013 - June 2017 (4 years and 5 months)
    South Africa
    Exco member tasked with heading up global marketing, brand, advertising, events, research & analytics, sponsorship and production across multiple regions. Created a detailed global marketing organisation design and operating model, including defining the required skills to transform the marketing operations. Spearheaded the implementation of a leading MRM and CRM technology solution delivering business benefits. Developed customer segmentation, sales, and service treatment models to support customer retention and growth. A multi-award winner for digital content platform and design.
Recommendations
Education
  • Postgraduate Certificate in Marketing, Marketing/Marketing Management, General
    University of Liverpool
    2018
    Postgraduate Certificate in Marketing, Marketing/Marketing Management, General
  • Master of Science
    University of Liverpool
    2020
    Master of Science in Marketing, International Marketing
Certifications