- ADEC InnovationsGlobal Marketing and Communications DirectorFebruary 2021 - Today (4 years and 3 months)London, UKMember of the ADEC Innovations leadership team responsible for driving marketing and brand transformation, supporting our customers on their journey to deliver a positive impact. Partnering with sales to improve sales capabilities including multi-channel sales outreach programs while at the same time delivering against key KPIs. A key contributor to the overall ADEC brand strategy and marketing operations, directing and supporting change across 17 subsidiaries, spanning across the professional services, technology, learning and BPO sectors.
- imageMILLPrincipal/PartnerJanuary 2018 - January 2021 (3 years)London, UKPrincipal consultant providing strategic marketing and early phase start-up support including brand architecture, brand positioning, and go-to-market strategies to customers of the acclaimed team at imageMill (B Corp & 1% for the Planet member) across the Sustainability, HealthTech and Financial Services sectors.
- Sanlam Private WealthGlobal Head of Marketing and CommunicationsJanuary 2013 - June 2017 (4 years and 5 months)South AfricaExco member tasked with heading up global marketing, brand, advertising, events, research & analytics, sponsorship and production across multiple regions. Created a detailed global marketing organisation design and operating model, including defining the required skills to transform the marketing operations. Spearheaded the implementation of a leading MRM and CRM technology solution delivering business benefits. Developed customer segmentation, sales, and service treatment models to support customer retention and growth. A multi-award winner for digital content platform and design.
- Postgraduate Certificate in Marketing, Marketing/Marketing Management, GeneralUniversity of Liverpool2018Postgraduate Certificate in Marketing, Marketing/Marketing Management, General
- Master of ScienceUniversity of Liverpool2020Master of Science in Marketing, International Marketing
- Inbound Marketing CertifiedHubspot2020
- Driving Business Towards the Sustainable Development GoalsErasmus University Rotterdam2020
- Advanced Google AnalyticsGoogle2021