With a decade-long career in senior strategic marketing and new business development, I have thrived in diverse industries, from green technology startups to hedge funds. My quick study ability has allowed me to adapt to new systems and services, leading to increased responsibilities and tenure.

Notably, I worked with Africa's largest asset management firm to implement their ESG strategy across all business segments. I successfully developed and orchestrated a highly-rated live panel discussion on ESG in the financial services industry. Currently, I am in the process of developing the next two events in this series.

During my consultancy with a prominent hedge fund, I revitalised their brand, created compelling marketing and sales content, and effectively shifted the perception of hedge funds in the investment industry. I excelled at translating complex investment strategies into easily understandable analogies, equipping the sales team with powerful tools for clear communication.

Additionally, I partnered with a major property developer for a project launch just before the Covid lockdown. By implementing an online purchasing process and leveraging social media, I generated leads and achieved sales targets while adapting to the limitations of face-to-face interactions. This innovative approach provided deep market insights and streamlined operational processes, leading to improved future project designs and cost efficiencies.

Throughout my career, my lateral thinking approach has consistently driven innovative solutions. I am confident that my strategic mindset and diverse expertise will be valuable assets to any team.