Skill set (7)
Industry fields of expertise
David in a few words
Digital Marketing Leader and Director with 16+ years of experience driving growth for brands in e-commerce, luxury, and FMCG. Proven track record in developing data-driven digital strategies and managing exectution teams across Paid Search, SEO, Content, Social Media, and Influencer Marketing. Skilled in team leadership, strategic vision, and operational excellence. Recent achievements include:
Committed to delivering measurable results, optimizing campaigns, and fostering high-performing teams. Eager to leverage my expertise to contribute to your e-commerce growth objectives.
Experience
- The PHA GroupDirector of DigitalDIGITAL & ITJuly 2013 - Today (11 years and 5 months)Bracknell & Wokingham College, Earley, England, United KingdomKey Achievements and Responsibilities
- Oversee the digital division's P&L, budget allocation, and resource management, including managing debtors to ensure effective financial operations and optimal ROI across campaigns.
- Partner with sales and marketing to drive lead generation through campaigns, events, and networking, contributing to the agency's client acquisition and revenue growth. − Manage key technology partnerships across CRM platforms (HubSpot, Salesforce), ESPs (DotDigital, Klaviyo), eCommerce plat forms (Shopify, Magento), and a suite of digital tools to ensure efficiency and seamless integration.
- Lead the creation of tailored, full-funnel digital strategies that achieve measurable success, including a 300% traffic increase for Needle & Thread and a 490% YoY lead increase for ILX Group.
- Manage and mentor a 20-member digital team, fostering a high-performance culture focused on skill-building, resulting in talent that has driven a $65M pipeline for SEKO Logistics.
- Introduced and optimised the use of data analytics tools, CRM, and automation software to improve team efficiency and de liver actionable insights, including an 89% increase in ROAS for ILX Group.
- Work closely with product, creative, and sales teams to align on branding, customer journey, and strategic goals, enhancing brand consistency and customer experience. − Oversee cohesive digital campaigns across paid media, SEO, content, and organic social, achieving efficiencies such as a 50% reduction in PPC costs for HiPP Organic and a 162% increase in organic traffic.
- Advise clients on brand positioning and expansion into emerging markets, optimising their competitive advantage and max imising brand visibility.
- Led the acquisition of Red Hot Penny by PHA Group in 2021, overseeing team integration, aligning strategic goals, and ensuring continuity in client services to expand digital capabilities.
- ShelterStore LLPPartner & Managing DirectorARCHITECTURE & URBAN PLANNINGJanuary 2010 - June 2013 (3 years and 5 months)London, UKKey Achievements and Responsibilities
- Co-founded and shaped the strategic vision for Shelter Store LLP, positioning the company as a prominent competitor and establishing a strong brand presence. − Directed comprehensive digital marketing efforts, optimising budget management and campaign effectiveness through data driven performance analysis, achieving consistent growth in customer engagement.
- Led the development of innovative digital and performance marketing initiatives that boosted brand awareness and market share, effectively positioning Shelter Store as a recognised name in the industry.
- Coordinated end-to-end project management, aligning resources and timelines to ensure timely and high-quality project de livery while maintaining flexibility to adapt to evolving client needs.
- Cultivated long-term client relationships through proactive engagement and exceptional service delivery, driving increased repeat business, customer satisfaction, and overall client loyalty.
- Introduced advanced analytics frameworks to track and report on key metrics, enabling more accurate forecasting and data led decision-making across all marketing efforts.
- Positioned Red Hot Penny as an industry thought leader, representing the company at major industry events and driving new client acquisition through targeted networking and strategic partnerships.
- PCubedProject Management ConsultantCONSULTING & AUDITSApril 2010 - August 2010 (4 months)London, UKKey Achievements and Responsibilities
- Delivered specialised project management consulting expertise on high-stakes projects, leveraging industry best practices to enhance overall project delivery and operational efficiency.
- Introduced and implemented structured project management frameworks, fostering improved communication, risk assess ment, and transparency, significantly enhancing project outcomes.
- Actively collaborated with diverse stakeholders to define project objectives and deliverables, ensuring a shared understanding and alignment with the organisation's broader strategic goals.
- Identified and enacted process improvements that streamlined project workflows, reduced bottlenecks, and accelerated project timelines, resulting in faster, more reliable project completion.
- Conducted detailed project evaluations, providing actionable insights that guided strategic decisions, optimised resource allo cation, and enhanced the organisation's approach to project planning.
2 recommendations
RB
HB
Roscoe Brown and 1 other person have recommended David
08/12/2024
I am writing to express my appreciation for David's exceptional support and assistance in providing strategic insights for our digital projects. David's expertise has been invaluable in guiding our company's growth across various digital channels, including search, performance marketing, social media, and marketing automation.
David's leadership at The PHA Group's Digital department demonstrates his adeptness in aligning team efforts with clients' unique objectives and agency initiatives. His competencies in New Business Development, CRM, and Online Marketing have significantly contributed to developing tailored acquisition strategies that use multiple digital channels to drive growth for businesses like ours.
In addition to his work at The PHA Group, David's role on the PRCA Digital Group committee underscores his dedication to elevating industry standards and promoting digital innovation within the PR sector. His commitment to advancing industry best practices and leading high-performing teams has enabled countless organisations and individuals to thrive within the evolving digital landscape.
David's continuous pursuit of excellence in digital practices ensures that his team's collective expertise is channelled effectively towards producing measurable outcomes for clients. His strategic guidance has dramatically impacted our company and the successful execution of our digital projects.
In conclusion, I thank David Schulhof wholeheartedly for his strategic support and leadership. His insights and skills have been instrumental in successfully completing various digital projects, positively impacting our organisation and the broader realm of PR and digital marketing.
David's leadership at The PHA Group's Digital department demonstrates his adeptness in aligning team efforts with clients' unique objectives and agency initiatives. His competencies in New Business Development, CRM, and Online Marketing have significantly contributed to developing tailored acquisition strategies that use multiple digital channels to drive growth for businesses like ours.
In addition to his work at The PHA Group, David's role on the PRCA Digital Group committee underscores his dedication to elevating industry standards and promoting digital innovation within the PR sector. His commitment to advancing industry best practices and leading high-performing teams has enabled countless organisations and individuals to thrive within the evolving digital landscape.
David's continuous pursuit of excellence in digital practices ensures that his team's collective expertise is channelled effectively towards producing measurable outcomes for clients. His strategic guidance has dramatically impacted our company and the successful execution of our digital projects.
In conclusion, I thank David Schulhof wholeheartedly for his strategic support and leadership. His insights and skills have been instrumental in successfully completing various digital projects, positively impacting our organisation and the broader realm of PR and digital marketing.
06/12/2024
David Schulhof is a dynamic and results driven marketer with extensive experience in digital marketing, business growth, and brand strategy. I worked with him on fractional CMO projects where he has successfully partnered with businesses to drive strategic initiatives, scale operations, and deliver measurable outcomes. David excels at identifying innovative opportunities, tailored digital strategies, and managing cross functional teams to achieve ambitious goals. David is a pleasure to work with, a creative, adaptable leader.
Education
- Post Graduate Certificate in Management EducationUniversity of Surrey2019Post Graduate Certificate in Management Education
- BSc in Business Management (First Class Honours)University of Surrey2008BSc in Business Management (First Class Honours)
Certifications
- Prince2 PractitionerPGCert2010