A highly skilled data analyst with a MSc in Applied Performance Analysis in Sport and BSc (Hons) in Sports and Exercise Science. Currently working as a data analyst with over 5 years’ experience. The positions I have held have enabled a range of skills in the entire BI process to be developed, from extracting data through writing SQL queries, to analyzing what the data is showing, to presenting the figures in a range of visualizations.

Experience presenting analysis to a range of audiences including front line staff, management and directors as well as lay persons. Key technical skills include Excel, SQL and Power Bi, including currently Power Bi certified. Experience from a range of sectors including Social Care and Housing as well as working with Marketing and Finance teams within a global retail company.

Currently the Managing Director of a data consultancy, Powell Analytics. My aim when working on any project is to make data more accessible to all user levels. Data should be easy to understand and should provide insights that are pivotal for decision-making. That's why I focus on providing solutions that are user-friendly and intuitive. Every business has unique data needs, that why I work collaboratively with my clients to develop tailored solutions that meet their specific requirements. I have a keen eye for detail and am dedicated to future-proofing any solution, ensuring that they continue to meet your needs as your business grows and evolves.