I have a bachelor's in Mathematics and a master’s in Marketing. My background in mathematics has allowed me to develop an analytical and abstract way of thinking about topics, I can see and interpret clear trends in data. Marketing allowed me to understand how to truly engage customers in an omnichannel way and provide the right message for the right customer, utilizing social media, paid advertising, PPC and email marketing.

I have a high interest in content creation, I can utilize design software such as canva and Procreate (ipad app). I’m highly analytical in nature being able to read and manipulate data and analytics efficiently as a result of my undergraduate degree in mathematics.

For marketing experience, I have assisted brands in creating Marketing Plans such as Beauty Buddy and Employee Financial Wellness. Developing their omnichannel plans and utilizing all the available mediums for marketing. In these cases, it focused mainly on social media channels. These are niche brands that require strategy in how to get the most ROI from their small marketing budget. I have also been working with GSK, a pharmaceutical company, as a marketing intern. I have completed numerous projects in my time with GSK, one of the jobs I was assigned was to grasp and develop a Data-Driven Customer engagement (DDCX) campaign alongside the Brand lead for the brand. I also carried out regulatory changes such as the removal of the black triangle from all print and digital materials. These were heavy workload projects and project management was essential to be able to carry all these jobs fully. I have utilized various metrics while at GSK from Sales to Open rates and unique open rates for the DDCX user journeys, based on these KPI’s future decisions have been made.