- HubSpot France SASHead of ContentSOFTWARE PUBLISHINGMarch 2023 - May 2023 (2 months)London, United KingdomHubspot needed a credible content strategy that would raise awareness as a business solution and deliver leads.- A content strategy for Q1-Q4, with hero content, supporting spin-off assets and social selling bundles. In addition, a steady stream of always-on consideration content for continuity and ease.- Supported by a deep Discovery phase, theme creation and overarching content hook
- Microsoft Industry SolutionsHead of ContentDIGITAL & ITMarch 2022 - March 2022 (1 month)London, United KingdomMicrosoft needed content that was straightforward to produce for a fast turnaround, and could be templated for other industries.- retail banking guide re. deeper customer relationships- infographic re. customer personas
- MastercardHead of ContentBANKING & INSURANCEJanuary 2020 - January 2020London, United Kingdom- A future-gazing thought leadership report exploring five key themes within payment technology and their potential trajectory in the future thanks to innovation by Mastercard.- Five short stories, supported by discussion between BBC journalist Adam Shaw and Mastercard experts.Winner of The Drum B2B Awards 2020 Best Content Marketing CampaignB2B Elevation Awards - Gold60+ qualified sales opportunities313.4k organic social media impressionsNo. 1 share of voice at Sibos event
- American StudiesKings College London2006