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Welcome to Colin's freelance profile!

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Colin Gentry Senior content writer and content strategist CG

Colin Gentry

Senior content writer and content strategist
  • Suggested rate
    $512 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Colin's quote.
Location and workplace preferences
Location
London, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Colin
Categories
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Skill set (14)
Colin in a few words
Hello. I’m Colin Gentry, an experienced senior content writer and strategist that creates marketing campaigns that convert.

I have 15 years' experience in B2B and B2C content marketing—creation, strategy, consultancy—working for major fintech, FMCG, retail and telecom brands on UK and global campaigns.

Informed, fast-paced and a good laugh; keen to innovate and chase out the humdrum.
Experience
  • HubSpot France SAS
    Head of Content
    SOFTWARE PUBLISHING
    March 2023 - May 2023 (2 months)
    London, United Kingdom
    Hubspot needed a credible content strategy that would raise awareness as a business solution and deliver leads.

    - A content strategy for Q1-Q4, with hero content, supporting spin-off assets and social selling bundles. In addition, a steady stream of always-on consideration content for continuity and ease.
    - Supported by a deep Discovery phase, theme creation and overarching content hook
    Content marketing
  • Microsoft Industry Solutions
    Head of Content
    DIGITAL & IT
    March 2022 - March 2022 (1 month)
    London, United Kingdom
    Microsoft needed content that was straightforward to produce for a fast turnaround, and could be templated for other industries.

    - retail banking guide re. deeper customer relationships
    - infographic re. customer personas
    Content marketing
  • Mastercard
    Head of Content
    BANKING & INSURANCE
    January 2020 - January 2020
    London, United Kingdom
    - A future-gazing thought leadership report exploring five key themes within payment technology and their potential trajectory in the future thanks to innovation by Mastercard.

    - Five short stories, supported by discussion between BBC journalist Adam Shaw and Mastercard experts.

    Winner of The Drum B2B Awards 2020 Best Content Marketing Campaign

    B2B Elevation Awards - Gold

    60+ qualified sales opportunities
    313.4k organic social media impressions
    No. 1 share of voice at Sibos event
    Content marketing Copywriting
Recommendations
Education
  • American Studies
    Kings College London
    2006