- HomerunDigital Strategy ConsultantOctober 2022 - Today (2 years and 1 month)Spearheaded market entry strategies, bolstered online presence, and fine-tuned lead generation tactics to minimize customer churn and attract new clients for the Bizzbro and Choeke startup projects.
- Designed landing pages, branding assets, and revamped the admin management system along with the mobile app.
- Crafted sales presentations, brochures, and LinkedIn acquisition campaigns.
- Secured partnerships with 10 initial stores and earned industry accolades (Kinetic Worldwide).
- Stabilized client retention, thereby restoring customer trust.
- HMS NetworksService Design ConsultantJune 2021 - October 2022 (1 year and 4 months)Orchestrated the collaboration between R&D, Product, and Marketing teams for an IoT SaaS solution, managing strategic project aspects, user research, and design execution.
- Led project with strategic foresight, outlining a roadmap for success.
- Pioneered user research strategies pivotal for design choices.
- Facilitated workshops for persona development, segmentation, and customer journey mapping.
- Directed the development and validation of a design system, ensuring MVP flows met client needs through iterative feedback.
- Secured project funding by articulating value and maturity to key stakeholders.
- Resulted in a prototype that unified stakeholder vision and enhanced client satisfaction.
- DCY DubaiDigital Strategy ConsultantSeptember 2020 - September 2021 (1 year)Oversaw the transformation of DCY's interface and spearheaded their brand and marketing strategy for market expansion.
- Revamped branding and marketing, integrating premium materials and strategies, boosting market perception and securing DCY's industry standing.
- Engineered front-end enhancements for a user-friendly experience, optimizing investment management tools.
- Developed an automated onboarding process, scaling customer acquisition capabilities.
- Initiatives culminated in DCY becoming the second market leader, fortifying its competitive edge.
- Bachelor of ArtsSAE Institute Paris2001Bachelor of Arts - BA, Intermédia / multimédia
- UX DeliverablesNotman Nielsen2018
- UX & AnalyticsNorman Nielsen2018