- 3RD ROCK ClothingHead of Marketing and EcommerceRETAIL (SMALL BUSINESS)November 2022 - Today (2 years and 3 months)Derby, England, United KingdomDirectly responsible for digital marketing, strategy. and ecommerce for a sustainable fashion start up.Delivered marketing and brand strategy, rebuilt paid advertising, and delivered CRM strategy. I have deep involvement with facebook ads, instagram ads, and also TikTok ads.Influencer outreach and content creation, including strategy for using UGC in advertising and on site. Improved SEO traffic by +100% in three months, and produced strategy for how to deliver content.
- UpfieldHead of Digital BeNeFraRETAIL (LARGE RETAILERS)April 2021 - October 2022 (1 year and 7 months)Amsterdam, NetherlandsResponsible across Belgium, Netherlands, and France for digital activity for the world's largest plant-based food company.I managed digital marketing and strategy, with an overview of marketing, advertising, and ecommerce activity for all brands in the region. This included website content and development, CRM, ecommerce, third party promotion, and social advertising including Facebook ads and Instagram ads. Plus ownership of the relationship with digital agencies, and strategic input in to media planning across all channels.Tasked to improve performance and also seek new ideas and opportunities that involve digital activity, I worked across all departments to expand digital knowledge.Outside of my daily role, I am part of the DE&I board, working to build an inclusive and equal future for all through activity and policy.
- EastpakDigital Marketing DirectorE-COMMERCEJanuary 2019 - March 2021 (2 years and 2 months)Antwerp, BelgiumGlobal responsibility for strategy, creative, and content across all digital advertising and digital marketing channels, and a responsibility to make sure digital campaigns can be transferred across to physical channels.Delivering a true digital-first mindset across the business to deliver awareness, consideration, and sales.My role covered Eastpak's own ecommerce website as well as key digital players and marketplaces including Amazon, Zalando, and ASOS.I shaped the content, social, video, and influencer strategy for the brand across all regions and markets. I also decided on the strategic direction for all marketing and advertising, creating and executing the brand message.This role also includes planning the future direction of the brand, with a commitment to inclusion and diversity in campaigns, content, and staff.- Developed and delivered new digital marketing strategy utilizing multiple digital channels- Launched the brand on to new platforms like Snap and TikTok, whilst maintaining Instagram, Facebook, and Pinterest- Delivered CAGR in traffic of +50% and revenue of +31% over a four year period- Developed and delivered CRM strategy to reduce email volume and increase revenue- Developed and delivered successful marketing strategy for key digital partners- Developed social media and influencer marketing strategy to tie together PR and digital into creating a customer experience online and offline- Appointed and managed new ecommerce, paid media, and search agencies- Directly responsible for new responsive website redesign, and worked with ecommerce team as the marketing lead to deliver the technical build
- Bachelor of ArtsUniversity of Wales, Lampeter1996BA (Hons), English and Philosophy