Malt welcome

Welcome to Chris's freelance profile!

Malt gives you access to the best freelancers for your projects. Contact Chris to discuss your project or search for other freelancer profiles on Malt.

Chris Delahunty

Digital Marketing Director
  • Suggested rate
    $620 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Chris's quote.
Location and workplace preferences
Location
Stamford, England, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

Read the Malt code of conduct
Verified email
Languages
Categories
These freelancer profiles also match your search criteria
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Skill set (14)
Industry fields of expertise
Chris in a few words
A marketer with over 20 years experience, specialising in digital marketing and with expertise in brand strategy and more traditional media.

I pride myself on offering an alternative point of view, and working out ways to differentiate companies from their competitors.

If you need someone to take apart your data, question what you are doing, and then produce a new plan or bold strategy, I can help. Let's do bold work together.

I have experience across a number of industries: fashion, retail, FMCG, financial services, and education. I can take this breadth of knowledge and help other businesses succeed.
Experience
  • 3RD ROCK Clothing
    Head of Marketing and Ecommerce
    RETAIL (SMALL BUSINESS)
    November 2022 - Today (2 years and 3 months)
    Derby, England, United Kingdom
    Directly responsible for digital marketing, strategy. and ecommerce for a sustainable fashion start up.

    Delivered marketing and brand strategy, rebuilt paid advertising, and delivered CRM strategy. I have deep involvement with facebook ads, instagram ads, and also TikTok ads.

    Influencer outreach and content creation, including strategy for using UGC in advertising and on site. Improved SEO traffic by +100% in three months, and produced strategy for how to deliver content.
    Digital Marketing Content marketing Positioning strategy Social media Marketing Facebook Ads
  • Upfield
    Head of Digital BeNeFra
    RETAIL (LARGE RETAILERS)
    April 2021 - October 2022 (1 year and 7 months)
    Amsterdam, Netherlands
    Responsible across Belgium, Netherlands, and France for digital activity for the world's largest plant-based food company.

    I managed digital marketing and strategy, with an overview of marketing, advertising, and ecommerce activity for all brands in the region. This included website content and development, CRM, ecommerce, third party promotion, and social advertising including Facebook ads and Instagram ads. Plus ownership of the relationship with digital agencies, and strategic input in to media planning across all channels.

    Tasked to improve performance and also seek new ideas and opportunities that involve digital activity, I worked across all departments to expand digital knowledge.

    Outside of my daily role, I am part of the DE&I board, working to build an inclusive and equal future for all through activity and policy.
    Digital Marketing Digital Strategy Media Planning Social Media Marketing
  • Eastpak
    Digital Marketing Director
    E-COMMERCE
    January 2019 - March 2021 (2 years and 2 months)
    Antwerp, Belgium
    Global responsibility for strategy, creative, and content across all digital advertising and digital marketing channels, and a responsibility to make sure digital campaigns can be transferred across to physical channels.

    Delivering a true digital-first mindset across the business to deliver awareness, consideration, and sales.

    My role covered Eastpak's own ecommerce website as well as key digital players and marketplaces including Amazon, Zalando, and ASOS.

    I shaped the content, social, video, and influencer strategy for the brand across all regions and markets. I also decided on the strategic direction for all marketing and advertising, creating and executing the brand message.

    This role also includes planning the future direction of the brand, with a commitment to inclusion and diversity in campaigns, content, and staff.

    - Developed and delivered new digital marketing strategy utilizing multiple digital channels
    - Launched the brand on to new platforms like Snap and TikTok, whilst maintaining Instagram, Facebook, and Pinterest
    - Delivered CAGR in traffic of +50% and revenue of +31% over a four year period
    - Developed and delivered CRM strategy to reduce email volume and increase revenue
    - Developed and delivered successful marketing strategy for key digital partners
    - Developed social media and influencer marketing strategy to tie together PR and digital into creating a customer experience online and offline
    - Appointed and managed new ecommerce, paid media, and search agencies
    - Directly responsible for new responsive website redesign, and worked with ecommerce team as the marketing lead to deliver the technical build
    Digital Marketing Marketing Strategy brand strategy E-commerce SEO PPC Social Ads
Recommendations
Education
  • Bachelor of Arts
    University of Wales, Lampeter
    1996
    BA (Hons), English and Philosophy