Charlotte Beckett
brand strategy and consumer behaviour
  • Suggested rate
    $670 / day
  • Daily rate details

    Freelancer rate (excluding tax)
    Malt service fees (excluding tax)
    Total (excluding tax)
    This rate is for suggestive purposes only. The freelancer will send you a tailored quote based on the details provided in your project proposal.
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Charlotte's quote.
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London, England, United Kingdom
Can work onsite in your office in
  • London and around (up to 50km)

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Charlotte in a few words
A behavioural insight and strategy director, with a MSc in Consumer Psychology and 20 years in the industry, I am experienced in designing research and developing strategies from fieldwork to insight, onto implementation and evaluation. I have worked with a range of sectors including charity/not for profit, government, financial services, property, FMCG, tech/start-ups and healthcare. A firm believer in understanding the “why”, not just “where” and “how”, my job is to challenge briefs, to understand audiences, and be clear what we want them to feel, think and do. I have worked on brand, communications, customer experience, innovation and product development projects that have consumer behaviour at their heart.

My strengths include: designing, delivering and analysing quantitative and qualitative research (using a range methodologies such as generative research, comparative linguistics, thematic analysis and observational techniques; face to face and virtual sessions); consumer behaviour and psychology (including driver model design and testing); insight and trends; innovation; brand strategy and brand experience design; customer experience design and transformation road mapping; digital and creative strategy; monitoring and evaluation design and implementation; moderating / facilitating brand strategy and innovation workshops / sprints.

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  • Google

    Menlo Park, CA, USA

    September 1998 - Today   25 years
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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