Celine G., Event Marketing Specialist

Check out Celine's expertise

Event marketing specialist with over 10 years experience working for media & events companies in London, designing and implementing strategic marketing plans for a variety of international B2B events including exhibitions, conferences, summits, fairs, seminars, webinars, awards, training courses and roadshows in tech, education, renewable energy, finance, procurement and training.

My areas of expertise include:

- Marketing strategy & campaign implementation

- Email marketing (copy-writing and campaign management)

- Database marketing (setting up, maintaining and developing the database)

- Social media marketing (Twitter, Facebook, LinkedIn, Instagram, YouTube)

- Search engine marketing (SEM), Search engine marketing optimization (SEO), pay-per-click (PPC)

- Partnership marketing (developing and maintaining strategic partnerships)

- Content marketing (content plan creation and promotion)

- Public relations (press releases and press relationship)

- Lead generation & nurturing for marketing, delegate sales and sponsorship teams

- Marketing budget planning & management

- Systems acquisition & implementation (Hubspot CRM and registration systems)

- Market research (customer journey, data analysis, surveys, interviews, personas)

- Marketing automation (emails, funnels, lead scoring)

Hands-on roles allowed me to develop a well-rounded skill set in marketing and gain extensive knowledge of international marketing strategy.

I provide both strategic and implementation level support on a contract basis. Drop me a line:)

InspiredMinds

Freelance event marketing

PRESS & MEDIA

May 2017 - Today (7 years and 7 months)

City of London, United Kingdom

Marketing lead for the World Summit AI and Intelligent Health global summit series.

- Launching the series and devising the overall summits’ marketing strategy.

- Organising marketing operations (processes, recruitment, systems, suppliers).

- Implementing multi-channel digital global marketing campaigns.

- Driving event revenue and delegate number targets.

- Generating quality leads for delegate sales and sponsorship teams.

- Implementing Hubspot CRM across the company as well as registration systems.

- Responsible for setting up, maintaining and growing the database, GDPR transition and compliance.

Marketing Email marketing Facebook Marketing LinkedIn Marketing Twitter Marketing Content marketing hubspot Database administration Communication strategy campaign management

Times Higher Education

Events Marketing Manager

PRESS & MEDIA

May 2016 - December 2016 (6 months)

London, Storbritannien

Times Higher Education is a large media company operating in the higher education industry.

Developing and delivering the THE World Summit Series’ marketing strategy, a series of regional summits bringing together global thought leaders across higher education, research, industry and government in various locations across the world including Asia, North America, South America, Europe, Australia, Middle East and Africa.

Evénementiel Marketing Stratégie de communication

Optimus Education

Events Marketing Manager

PRESS & MEDIA

March 2016 - May 2016 (2 months)

City of London, London, Storbritannien

Optimus Education is a media company providing a broad range of services to primary and secondary schools in the UK.

Responsible for the creation and implementation of strategic marketing plans across a portfolio of B2B events in the UK including conferences and roadshows.

Evénementiel Marketing Stratégie de communication

Check out Celine's experience

BSc International Business

Toulouse Le Mirail University

2006

MSc International Relations and Geopolitics

Sciences Po Toulouse

2009

MSc International Business

London Metropolitan University

2007