Skill set (10)
Cecilia in a few words
Hi!
My name is Cecilia Caron. I'm originally from Chicago, IL and I hold an MBA in International Business. I have lived and worked in Paris, France for the last seven years and am currently working as a Growth Marketing Manager. My responsibilities have included everything from campaign management: strategizing, creating, and executing campaigns to managing our social media accounts, running various advertising campaigns, webinars, marketing operations, and lead management: developing targeted and personalized nurturing programs/touchpoints that follow our contacts lifecycle stages and statuses.
I am motivated and passionate about the work that I do. I always keep my clients objectives and goals in mind to ensure we're taking the best path to success - there's no one-size-fits-all approach afterall!
Experience
- LinkuriousGrowth Marketing ManagerTECHDecember 2019 - Today (5 years and 2 months)Paris, FranceResponsibilities include campaign management: developing new, dynamic landing pages, crafting various emails for nurturing programs and follow-up actions to move our leads down lifecycle stages, and creating workflows to ensure timely touch points with contacts.Lead generation/nurturing: I plan, budget, and execute on our advertising strategy using Google Ads, LinkedIn, and other media platforms and work closely with our graphic designer to develop eye-catching creatives. I ensure our campaigns are targeted and personalized - taking into account where our contacts are in the buyer's journey.Social media: I plan, develop copy, and schedule our social media posts via Linkedin, Twitter, and Facebook.Marketing operations: I manage our marketing automation system, Hubspot, to ensure both Sales and Marketing are aligned and our marketing operations are running smoothly.
- Bentley SystemsMarketing SpecialistTECHOctober 2017 - December 2019 (2 years and 2 months)Paris, FranceI was responsible for our social media platforms: planning and scheduling, creating and implementing targeted campaigns via our Marketing Automation System, HubSpot (i.e. emailing, workflows, landing pages, etc.), creating content on a regular basis for our blog, social media, and company website, and worked on SEO optimization and data analysis to identify areas of improvement.
- Saint Mary-of-the-Woods CollegeSaint Mary-of-the-Woods InternshipEDUCATION & E-LEARNINGSeptember 2013 - December 2013 (3 months)St Mary-Of-The-Woods, IN, USACommittee member involved in promoting Saint Mary-of-the-Woods College to prospective students. I developed a virtual tour for the University's website to attract prospective students and analyzed data from the University's social media platforms (Facebook, Twitter, and LinkedIn) and recommended various strategies for improvement.
2 recommendations
EL
AB
Eduardo Limón and 1 other person have recommended Cecilia
11/09/2024
I had the pleasure of collaborating with Cecilia Caron at both Bentley Systems and Linkurious, where she consistently stood out as a highly skilled and proactive Growth Marketing Manager. Her ability to craft and implement clear, effective strategies is matched only by her excellent teamwork and communication skills.
Cecilia is always deeply involved in every project, ensuring that the best possible outcomes are achieved. She is intelligent, driven, and acts as a key link in fostering collaboration across teams. Her deep understanding of branding and her global perspective on company initiatives and campaigns have always contributed to impactful results.
I highly recommend Cecilia to any team looking for a sharp, strategic thinker who brings clarity, energy, and a collaborative spirit to everything she does.
Cecilia is always deeply involved in every project, ensuring that the best possible outcomes are achieved. She is intelligent, driven, and acts as a key link in fostering collaboration across teams. Her deep understanding of branding and her global perspective on company initiatives and campaigns have always contributed to impactful results.
I highly recommend Cecilia to any team looking for a sharp, strategic thinker who brings clarity, energy, and a collaborative spirit to everything she does.
25/10/2022
Cecilia is a great marketing professional - she learns very quickly and she can help you in whatever you need! She delivered great content (ebook, landing pages, case studies, video script...), managed all social media networks, including SEO techniques, and paid ads. If I can, I will surely contract her again :) All the best of luck Cecilia, with your freelance projects!
Education
- MBA, International BusinessDual-degree | University of Roehampton/Schiller International University2017
- Bachelor of Business AdministrationSaint Mary-of-the-Woods College2016