I’ve worked in performance marketing for just over 6 years at companies like Carwow, Secret Escapes and Audley Travel managing performance marketing budgets of tens of millions of pounds. This has given me in-depth knowledge of paid search. I’ve also worked heavily in other paid channels, such as YouTube ads which I scaled from scratch to a 6 figure channel within a few months at Secret Escapes. This resulted in Google producing a case study based on my work.