Byron Fry
Business Development & Sales Strategy
  • Suggested rate
    $553 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Byron's quote.
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Location and workplace preferences
London, England, United Kingdom
Can work onsite in your office in
  • London and around (up to 50km)

Business sector

  • Banking & Insurance
  • Digital & IT
  • E-commerce
  • Internet of Things (IoT)
  • Public sector
+4 other

Tech, Consulting & Audits, Import & Export, Research


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Byron in a few words
Strategic and target-focused executive with 12+ years of financial services business development, sales and advisory experience dealing with EU, US and Asian clients.

Skills Focus:
• Highly experienced in creating and refining region and sector-based go-to-market strategies, TAMs, SWOTs and Porter’s 5 Forces analyses.
• Conducting deep dive company analysis to develop individual corporate engagement strategies and stakeholder mapping using MEDDPICC and Account-Based Marketing Frameworks.
• Experienced in conducting detailed competitor analysis and implementing findings to refine positioning and market messaging.
• Developed and refined external-facing value propositions for Fnality, Macrobond Financial, IDA Ireland and IHS Markit products.
• Knowledge of the UK and European financial services, blockchain and fintech ecosystem.
• Acted as advisor to a number of blockchain & digital asset start-ups
• Regularly host webinars, private events and participate on panel discussions covering fintech, macro, regulation and Brexit.
• UK, Irish & EU C-level network spanning banking, asset management, insurance, fintech, PE & VCs and Government.

• Led relationships with Tier 1 GSIBs at Fnality to progress them through sales funnel and managed indirect sales influencers such as tech & consulting partners.
• Developed and periodically revised targeting strategy to win 35+ investments leading to the creation of 1,500+ high value jobs in Ireland over five years at IDA Ireland.
• Established the UK & Ireland client base for data analytics and charting provider, Macrobond Financial – 64 clients, annual revenue £2.4m.
• Set up Macrobond’s first overseas sales office, hired and trained a team of sales executives and onboarded first global banking client.

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  • Google

    Menlo Park, CA, USA

    September 1998 - Today   25 years
    If I had to sum up my life up to this point, I'd say it's been one heck of a ride...

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