Strategic and target-focused executive with 12+ years of financial services business development, sales and advisory experience dealing with EU, US and Asian clients.

Skills Focus:
• Highly experienced in creating and refining region and sector-based go-to-market strategies, TAMs, SWOTs and Porter’s 5 Forces analyses.
• Conducting deep dive company analysis to develop individual corporate engagement strategies and stakeholder mapping using MEDDPICC and Account-Based Marketing Frameworks.
• Experienced in conducting detailed competitor analysis and implementing findings to refine positioning and market messaging.
• Developed and refined external-facing value propositions for Fnality, Macrobond Financial, IDA Ireland and IHS Markit products.
• Knowledge of the UK and European financial services, blockchain and fintech ecosystem.
• Acted as advisor to a number of blockchain & digital asset start-ups
• Regularly host webinars, private events and participate on panel discussions covering fintech, macro, regulation and Brexit.
• UK, Irish & EU C-level network spanning banking, asset management, insurance, fintech, PE & VCs and Government.

Achievements:
• Led relationships with Tier 1 GSIBs at Fnality to progress them through sales funnel and managed indirect sales influencers such as tech & consulting partners.
• Developed and periodically revised targeting strategy to win 35+ investments leading to the creation of 1,500+ high value jobs in Ireland over five years at IDA Ireland.
• Established the UK & Ireland client base for data analytics and charting provider, Macrobond Financial – 64 clients, annual revenue £2.4m.
• Set up Macrobond’s first overseas sales office, hired and trained a team of sales executives and onboarded first global banking client.