Barbara P.

Dynamic and accomplished senior communications leader with over 15 years of experience in shaping and executing strategic communications for high-profile global brands, sports teams and consumer products. I have had the privilege of working with high-profile athletes such as four-time F1 World Champion Sebastian Vettel, F1 driver Mark Webber and renowned brands including Red Bull Racing F1 Team, Porsche, Red Bull, Alpecin and the Goodyear FIA ETRC.

Demonstrated success in delivering comprehensive communications strategies that drive brand growth and transformation, increase brand awareness and drive sustainability initiatives with proven results across earned media channels. Strong expertise in effectively managing brand reputation and crisis communications, ensuring positive brand positioning even in challenging circumstances.

Proven track record in corporate and ESG communications including governance, sustainability and reporting frameworks, with extensive experience in managing environmental accreditation programs with the UN and FIA.

Adept at running busy press offices, building strong media relationships, creating compelling and engaging content that captivates audiences and tells impactful brand stories, establishing strong working relationships with stakeholders, partners and agencies.

Fluent in English and German, with the ability to navigate multicultural environments, leading diverse teams, advising senior executives on strategic communications and operating effectively in high-pressured, fast-paced settings.