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Aysegul C. Marketing StraretgyAC

Aysegul C.

Marketing Straretgy
  • Suggested rate
    $1,149 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Aysegul's quote.
Location and workplace preferences
Location
Amsterdam, Netherlands
Can work on-site at your office in
  • and around Amsterdam (up to 50km)
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Skill set (14)
Aysegul in a few words
I am an adventurous businesswoman with extensive strategic marketing experience, strong analytical skills, critical thinking , and full of creativity.
I do succesful new product launches, create marketing activation plans, define and present high level marketing strategy, go to market plan for new business ideas.
I can work , lead and/ or program manage diverse business and marketing teams to create a new business idea and bring it to life through excellent implementation.
I have good agency network across NL , Turkey and Nordics .
I am in a business to create fun, to create trust and engagement of right people and right time. I never give up , never stop.
Experience
  • TP Vision
    Marketing director
    ENTERTAINMENT & LEISURE
    February 2023 - Today (2 years and 5 months)
    Amsterdam, Netherlands
    Sep-17 – Present TP Vision (Philips TV & Sound) Amsterdam, The Netherlands
    Consumer Marketing Director
    ● Create strategic value propositions and define go to market strategy based on data driven consumer insights.
    ● Lead team of 10 to redefine Ambilight TV strategy, key programs and innovation roadmap.
    ● Saved millions of marketing spending by refreshing Ambilight TV category and redesigning consumer journey.
    ● Redesigned Go to Market in TV category, created 75% business growth
    ● Developed strategic partnership marketing programs to position Philips brand premium (+100 expert / press awards every consecutive year)
    ● Reformed and digitalize storytelling and engaging stakeholders in Power UP platform reaching + 3000 stakeholders across 31 countries
    ● Sponsored data driven market insights generation, initiated customer data platform formation in TP Vision.
    product marketing marketing management value proposition creation go to market team lead program management tentypesofinnovation
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Education
  • MBA
    Business School of Amsterdam (UvA)
    2019
    Executive MBA