Skill set (14)
Aysegul in a few words
I am an adventurous businesswoman with extensive strategic marketing experience, strong analytical skills, critical thinking , and full of creativity.
I do succesful new product launches, create marketing activation plans, define and present high level marketing strategy, go to market plan for new business ideas.
I can work , lead and/ or program manage diverse business and marketing teams to create a new business idea and bring it to life through excellent implementation.
I have good agency network across NL , Turkey and Nordics .
I am in a business to create fun, to create trust and engagement of right people and right time. I never give up , never stop.
Experience
- TP VisionMarketing directorENTERTAINMENT & LEISUREFebruary 2023 - Today (2 years and 5 months)Amsterdam, NetherlandsSep-17 – Present TP Vision (Philips TV & Sound) Amsterdam, The NetherlandsConsumer Marketing Director● Create strategic value propositions and define go to market strategy based on data driven consumer insights.● Lead team of 10 to redefine Ambilight TV strategy, key programs and innovation roadmap.● Saved millions of marketing spending by refreshing Ambilight TV category and redesigning consumer journey.● Redesigned Go to Market in TV category, created 75% business growth● Developed strategic partnership marketing programs to position Philips brand premium (+100 expert / press awards every consecutive year)● Reformed and digitalize storytelling and engaging stakeholders in Power UP platform reaching + 3000 stakeholders across 31 countries● Sponsored data driven market insights generation, initiated customer data platform formation in TP Vision.
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Education
- MBABusiness School of Amsterdam (UvA)2019Executive MBA