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Anupam Sharma Performance Marketing SpecialistAS

Anupam Sharma

Performance Marketing Specialist
  • Suggested rate
    $171 / day
  • Experience0-2 years
  • Response rate100%
  • Response timeA few days
The project will begin once you accept Anupam's quote.
Location and workplace preferences
Location
Paris, France
Can work on-site at your office in
  • and around Paris (up to 50km)
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Languages
Check out languages spoken by Anupam
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Skill set (8)
Anupam in a few words
Highly driven Digital and Product Marketer with a strong interest in data-driven advertising and demonstrated ability to drive engagement and conversions. With experiences in campaign management, product management and performance analysis, I am equipped with the skills to optimize campaigns for maximum efficiency and effectiveness. Excited to leverage my creative and analytical skills to elevate your paid advertising efforts and increase the ROI. Eager to apply my skills to optimise company’s digital marketing efforts to help company accelerate its market growth.
Experience
  • Global Savings Group GmbH
    Performance Marketing Assistant
    INTERNET OF THINGS (IOT)
    June 2023 - December 2023 (6 months)
    Paris, France
    • Assisted in improving click-through rate by 107% YOY for YouTube campaign across France, and 83% in Spain by optimising ad copy and audience targeting.
    • Analysed and monitored paid campaigns performance data by using different tools like Google Ads, Microsoft Ads, Google Analytics, and Tableau.
    • Implemented setting-up paid performance search, display and video campaigns for black Friday exceeding performance results compared to previous year.
    • Contributed in optimising and improving paid search activation by 50% in Spain by implementing targeted long-tail keywords across cashback campaigns.
    • Created and ran Auction insights and Search term reports every 2 weeks across all 4 accounts.
    Data analysis Data visualization Campaign Creation and Management Google AdWords Google Analytics Competition Analysis A/B tests Ad copy creation Tableau software Bing Ads
  • L'Oréal
    Marketing & Development Assistant Emerging Markets Garnier
    FASHION & COSMETICS
    July 2021 - December 2021 (6 months)
    Paris, France
    Project leader for building competition analysis/mapping for Garnier Emerging Skincare against the market competitors by deep diving into 8 drive countries from all the 4 Emerging zones.
    Analyzed the product key claims as per market and supported management in taking suitable decisions on the next steps of the claims and Formulas according to the trends in 12 countries.
    Administered products display and pricing ladders products lineups for 2 big upper management meetings.
    Managed daily operations for DMI Skin (Artworks, sales reports, updating network folder, coordination with agencies).
    Developed & restaged product packaging of the brand Cor-Intensa for the Chile market for local market adaptation.
    Market Analysis Product management Microsoft Excel Microsoft Powerpoint
  • LiVert France
    Marketing Intern
    E-COMMERCE
    August 2020 - January 2021 (6 months)
    Paris, France
    Strategized development plans to enhance the customer experience at LiVert France.
    Created and developed content ideas with the marketing team for the social media for LinkedIn and Instagram.
    Promoted company & its services through online and offline marketing strategies.
    Researched & collaborated with other firms that are in line with the company and service’s requirements.
    Content marketing Business development Canva GIRA Market Research
Recommendations
Education
  • MSc International Business
    Skema Business School
    2022
    Advance Strategy Global Product Development International Marketing Management Internationalization of the firm
  • B.Tech Marine Engineering
    Vishwakarma Maritime Institute
    2018
Certifications