Skill set (8)
Ann Maria in a few words
Executive marketing leader in B2B hyper growth sectors including technology start-ups, media and SaaS in Asia, Middle East, and Europe. Adept at developing data-driven marketing and digital strategies aligned with business objectives and goals for growth. The combination of a strategic mindset, application of data and analytics, and team leadership has continuously resulted in meeting or surpassing business goals. Expertise includes:
• Marketing Strategy • Team Leadership and Development • Go-to-Market
• Brand Growth • Product Marketing • Sales Growth
• Digital Marketing • Demand Generation • Channel Marketing
Experience
- PropertyGuru GroupGroup Regional Director of Marketing - APACREAL ESTATEOctober 2016 - September 2022 (5 years and 12 months)SingaporeExecutive Leadership Team member reporting to the Chief Business Officer. Leading a regional team covering brand growth, demand generation, digital marketing, and customer engagement. Directing sales and marketing strategy development and execution to support pipeline building and sales growth targets.Achievements to-date include:• Attained 118% of 2022 regional sales target by leading the ideation and execution of regional demand generation programs to support pipeline building.• Created and built a regional team of high performing, results-oriented marketing professionals with a remit to grow sales 25% YOY for the newly established B2B business.• Increased marketing leads conversion by 20% in 18 months by leveraging data and insights, multi-channel digital marketing, thought leadership positioning, high value customer engagement and channel partnership development.• Aligned marketing and sales processes with a ‘customer first’ approach, including C-suite engagement, creation of sales tools, training/sales briefings, tailored and consistent product messaging across all channels.• Led the go-to-market strategy for new product introduction including product market fit and product marketing (positioning and messaging development) in collaboration with Product and Sales Teams.
- Thomson ReutersHead of MarketingTECHNovember 2015 - October 2016 (11 months)SingaporeLed a regional team to deliver APAC-wide marketing strategy to meet monthly revenue targets of SGD7M. Drove collaboration with senior global stakeholders to ensure local requirements were factored into global planning including proposition development, messaging, brand positioning and marketing operations.• Drove additional 12% growth in subscription revenue by leading multi-channel (online/offline) campaigns to drive sales velocity and increase deal size.• Achieved 17% increase in lead generation for an underperforming vertical by executing campaigns with highly tailored, relevant content to build top of funnel awareness and consideration.• Scaled product marketing across relevant channels to ensure positioning is cohesive across all sales and client facing communication channels.
- BlackBerryHead of Marketing, IndonesiaJanuary 2010 - January 2014 (4 years)Indonesia
Recommendations
Education
- IDM Award in DataThe Institute of Direct and Digital Marketing2018IDM Award in Data
- Digital MarketingThe Institute of Direct and Digital Marketing2016Digital Marketing
- Bachelor of BusinessUniversity of LimerickBachelor's Degree, Business and Marketing